Ways to Repurpose Content & Get More Out of Each Story

Last blog post I told you about using imagery to best represent what you want your audience to envision in their mind’s eye. This post is going to be about how you can create many different versions of the same marketing story to get more out of each story and so that you can use it on different mediums such as your website and social media.

There are many different ways to tell a story. The great thing about that is you can also tell the same story in many different formats. You can start with text, create a podcast out of it, add some images and create a slideshow, add some movement and music and turn it into a video. You don’t want each format to be identical but you do want the different formats to be connected by one story.

Case Studies — This is a great way to add to any marketing story because your audience loves to hear stories about themselves. They love to read about, or listen to a story about someone just like them having succeeded with your product or service. There are many different forms f case studies too. You might include one or more case studies in your marketing story, depending on your goal. If you include more than one, each can then be taken as a whole and marketed alone.

Testimonials — Using testimonials inside a marketing story or as a marketing story is a great way to speak directly to your audience by letting the audience tell the story themselves. You can design the method, written, video, interview, and the concept and your customers will fit their story into that concept. Make it fun, have a contest and you’ll gather a lot of information and testimonials that you can use to develop your marketing story.

Podcasts — You can actually weave your story over several podcast episodes. After all, telling your story doesn’t have to be done in one fell swoop. Marketing with stories isn’t a one-off event, it’s an ongoing relationship building tool that can inform your entire online presence.

eBooks — Using an eBook format to disseminate your story is a great way to put it all together for your audience who likes to read. You can weave stories into any eBook that you write about any topic. Consumers love a good story, and an eBook is an excellent way to provide it.

Videos — With the advent of simple technology that almost anyone can use to record digital videos you can now use it to create compelling stories with short and even longer videos. This is a really good way to use marketing with stories and testimonials from clients. Letting clients tell their story and how your product and / or service saved the day and is very powerful. Plus, what could be more real?

Images — Graphics and photographs are wonderful additions to any type of story. It’s important to choose the images correctly that add to and not take away from the words that you use. The right image, which might just be a graphically enhanced quote taken right out of the text of your marketing story, can be shared thousands of times.

Memes — You see them on social media like Facebook, Pinterest and other image centric social media sites. A meme can tell a story in a very quick way, and link to the longer, broader story on your website or blog.

Infographics — When you have a lot of data to share with your audience one of the best ways to do it is with infographics. An infographic is longer than a meme, and more than one image, it usually encompasses a lot of data illustrated in image form so that it makes sense to the reader. It’s a powerful way to tell a story quickly.

Learning to repurpose all of your content including when you are marketing with stories is a great way to never run out of ideas. Next week I will tell you some of the most important aspects of marketing with stories that you need to know.




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