Posts Tagged targeted communications


How to Create Predictable Emotional Response (PER) In Copy

As a wordsmith for over a decade, I have to say that for the longest time I couldn’t figure out why people didn’t respect copy. It seems they would look to improve every other aspect of a marketing campaign before they’d look at the copy. Then I figured it out… Copy isn’t just a bunch […]

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Marketing With Stories – Wrapping It Up

This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. All marketing stories have some components that make them exciting. The story is about someone […]

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The Most Important Factors in Marketing with Stories

Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating […]

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Informative “Profitable Email Webinar” – Listen to the Replay

I just watched a very informative profitable email webinar, “Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business for them Today!” It was so good, I want to share it with all of you. The program was by Melissa Ingold and Nicole Dean of CoachGlue.com… some of you […]

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Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign

Just read a great Marketing Campaign article by Lynsey Bowen, The Fail-Safe Guide to Planning a Marketing Campaign. It is a great extension to my posts: Strategic Communications: Communications Plan Analysis Part 1 Strategic Communications: Communications Plan Analysis Part 2 Strategic Communications: Communications Plan Analysis Part 3 It also ties in with my article at […]

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Putting a Twist on Traditional Stories

Last blog post I told you about several common mistakes made when marketing with stories. This blog post is going to talk about the idea of putting a twist on traditional stories to add interest, fun and excitement to your story. When telling your brand’s story, or your customers’ stories, a great way to peak […]

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Steps to Writing a Credible Story That People Will Share

We learned in the last post that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal and moral. Follow these steps for the best results. Keep Your Audience […]

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What Storytelling is and is Not

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what […]

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Marketing Through Stories With Sebasian Morales

I am happy to introduce to you Sebastian Morales who, over the next couple of weeks, is going to tell you all about marketing with stories. You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what story telling is, how to create […]

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Your Quality Content Should Speak with Your Voice

The best integrated communications have quality content written by someone who cares – who is passionate – generally has a distinct ring and snap or sparkle. The passion… and the knowledge… show through. You know that they really know what they’re talking about. The most convincing voice you can use in your quality content is […]

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