Posts Tagged targeted communications


Quality Content – Essential for Marketing Success

Flash back to the days when the internet didn’t exist and communication was mainly done through the written or spoken word. In those days, and that wasn’t so long ago, all successful marketers and salespeople knew that the quality and value of their words was the key to their success. Today, when online content dominates […]

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Top 10 Common Public Domain Mistakes

Public domain is a fantastic way to generate content, but it’s not without its potential perils. There are all kinds of mistakes you can make with public domain content that you might not be aware of. Some of these mistakes may result on a slap on the wrist, while others could end up costing you […]

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Public Domain Can Enhance Your Business

As you look for content to use in promoting your business on your blog, website, or emails, you’ve probably heard the term public domain. If you haven’t, or aren’t quite sure what it is and how you can use it to benefit your business, this should help. (This is the first of a series of […]

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Brick and Mortar Marketing – Get Your Customers to Open Your Emails

Our email marketing campaigns, using a mailing service like AWeber, start with getting names and emails, but that’s really only the beginning. The real challenge – and what makes email great for brick and mortar marketing – is getting recipients opening, reading, and taking action on our email messages. Otherwise, it’s just wasted time. Let’s […]

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Brick and Mortar Marketing – Keep Your Social Media Positive

Social media can be a great help for your brick and mortar marketing. It gives you a quick and direct link to your customers and helps you find new ones. But done poorly, it can be more negative than positive for your company’s image. Here are a few of the most common mistakes and how […]

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Brick and Mortar Marketing – Should You Be on Facebook?

Facebook is one of the most popular websites on earth. Although it’s used mostly by people for personal networking and entertainment, businesses have found that it’s an effective way to extend their brick and mortar marketing brand and communicate with their customers. If you’re wondering whether you should start using Facebook to promote your business […]

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Brick and Mortar Marketing – Do Postcards Work?

Years ago, the Internet came along and changed everything in marketing for Brick and Mortar businesses. Brick and Mortar marketing relied on tried and true outbound marketing methods like cold calling, but now the Internet offers almost limitless opportunities for inbound marketing. Many even believe that the Internet has made traditional marketing methods obsolete. However, […]

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Tips for Interviewing a Potential Outsourcing Candidate

Finding just the right employees for your outsourcing jobs isn’t as simple as posting your project on Upwork and picking the first person that sounds decent. Especially for larger jobs, you’ll really want to interview your potential resource. In order to get the best quality information from your interviews, develop a list of questions in […]

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How to Decide What to Outsource First – Consider These 7 Tasks

Most successful entrepreneurs will tell you that one of the things they wish they’d done sooner is to outsource more. However, many of us today are working on shoestring budgets when we first get started. Depending on your funds, you may need to consider outsourcing a bit more slowly. As you begin to select the […]

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Website Creation Workshop News from Christina Hills

I know that the “rules” say that blog posts should be short… but I’m going to break the rules because I have THREE outstanding and important updates and offers from my colleague Christina Hills’ Website Creation Workshop, so let me get right to it. First… did you miss out on the free webinars Christina has […]

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