Posts Tagged strategic communications

Free Webinar: Fundamentals of Online Businesses

Are you confused about how to fit together all the bits and pieces of a successful online business? Wouldn’t it be great to truly understand the “secrets” of how to build your business in a way that allows you to make more money while also giving you the freedom to create more programs and serve more […]


Great Article on Evaluating Outside Supplier Relationships

Just spotted a great article, again, in Ad Age Daily: “Even the Best Client-Agency Relationships Need Evaluations” by Judy Neer. You can read it here. When you read the article, obviously, Ms. Neer is talking about large clients and large agencies. But her ideas scale down very well to small businesses, small offices, and Small […]


Social Media Excellent Tool for Small Offices and Small Business

I just spotted an excellent article in Ad Age Online, “Small Businesses Spend More on Social Than Any Other Media” The middle of the article where Ms. Maddox talks about social being, “…a convenient and user-friendly platform by which they can connect with their local market…” really is the heart of the issue for the […]


Great Storytelling Article with Kevin Spacey

Just read a great follow up article to our series on Marketing with Storytelling. All I need to say is, “Yup!” Kevin appeared at Content Marketing World in Cleveland, and wowed the audience supporting what all of us in marketing have known for a LONG time, Storytelling Sells! You can read the article here. By […]


Great Al Ries Article: Product vs. Brand

Ad Age online has a great article by one of my favorite branding proponents, Al Ries: “Having a Better Brand Is Better Than Having a Better Product.” When I started at Minolta, we were sort of an “unknown” imported camera brand, even though Minolta had been around since 1928, and many servicemen and women had […]


The Secret Words That Keep Your Prospect Reading!

By: Lorrie Morgan-Ferrero, Expert Copywriting Strategist © All Rights Reserved Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty and useless.” The connector phrases that keep the pace going – like a bucket brigade! Direct mail copywriter […]


How to Divide Labor Between Agencies and Marketers

Another excellent article from Ad Age Daily! How to Divide Labor Between Agencies and Marketers. This ties in well with my article from 2007 on hybrid teams, As Small Office Communicators developing Integrated Marketing Communications programs for our businesses, it ‘s our job to determine which functions we can do well ourselves, which can […]


Guest Post – Secret to Connecting With Language

Imagine getting your ticket to visit a colony of creatures living on Mars. Would you simply go there without doing any research on their culture, their habits, or their sensibilities? Of course not! Yet many marketers erroneously waste their time spewing out generic messages to their prospects. They are not aware of how often these […]


Integrated Marketing Communications – Inside and Outside Resources Do It Best

Just read a great article in today’s Ad Age, As Marketers’ Internal Teams Get Stronger, How Agencies Can Collaborate. I have been advocating this since my early days at Minolta. When you combine their creativity with research data available to the folks who do creative every day with the creativity and brand knowledge of folks […]


50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing from NewsCred



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