Posts Tagged small business


The Classic of Time Management Tools – The To-Do List

Many people have very little experience with good time management skills or time management tools. So they start with the classic time management tool – the To-Do List. In many cases, for convenience, effectiveness, or success with your goals, To-Do Lists are really hard to beat. A great memory is great, but I’ve always found […]

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Time Management Skills to Get Your Day under Control

As we’ve said before when talking about the importance of time management, either at home or on the job, when you don’t manage your time well, you’ll have a pretty tough time getting done what you need to get done. Time management skills aren’t really difficult – you just need to… DO IT! Here are […]

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Successful Business Writing: Five Critical Ingredients

I’ve said for years that, in successful business writing, content is the “king.” But every business information king must have a queen, and for business writing, both online and off, the “queen” is QUALITY. Never has it been more critical to take the time to create the high quality information that your visitors and potential […]

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Today is World Photography Day

Just a quick note. Today is World Photography Day! In all my years in the photo business, I had not heard of this. So I joined immediately. Because I “grew up” in the photographic division of Minolta, as I expanded my duties to include all of marketing communications, I always tried to use photos to […]

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My New Book on Amazon: “Business and Baseball”

My new Kindle book, Business and Baseball, just opened up on Amazon. About the book: “Play ball!” Baseball… America’s favorite pastime. Though there is much dispute about who actually “invented” baseball, what is undeniable is that this great game has given us a metaphor both for business, and, in many cases, life. Many famous baseball […]

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Online Market Research – The Top Five Methods

As marketers, especially in small offices, the Internet is a blessing for us. It has never been easier to get key information about consumers, our potential customers, and how they think. Before, we needed expensive market research firms and businesses that relied on costly, time-consuming research like focus groups, surveys, etc. Online research lets us […]

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Try Sustainability for Greater Efficiency and More Profit

Apropos of nothing in particular, I just read a good article from United Parcel Service (since I use UPS, I get their newsletter). I’m not a “green harpy” by any means; however, whenever and wherever possible, in both business and at home, I follow, “Reduce, Reuse, Recycle.” It’s just the right thing to do. Anything […]

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Market Targeting Step #1 – Market Research

The first step in making sure we are talking to our Target Market is, Market Research. This is where we start to see a picture of our target market so that we can build a business aimed specifically at meeting their needs. When we know the people in our market perfectly, it becomes easier to […]

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Finding Our Target Market and Communicating With Them

As Communicators, We “Talk” to Our Target Market. No matter what type of business we’re in, as Small Office Communicators, working in large offices or small, the people we need to talk to every day are our “Target Market” – the folks who want and need our products, and all of our marketing efforts must […]

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How to Create an Effective “Intern Wanted” Ad to Get the Right Intern

Once you have decided that an intern would be a valuable asset for your company, the next challenge is to find the intern talent you want in your company by creating a great want ad or online ad. Even though interns work for little or no money, you still want to attract people who will […]

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