Posts Tagged small business


Interesting Article – Marcomm is Growing

Just read an informative article on a UK recruiting web site EMR Recruitment. You can read it here: http://smallofficecommunicator.net/lmm0. Though this is talking about bigger companies in the United Kingdom, what it means for the Small Office Communicator is that Marketing Communications – Marcomm – is gaining respect and importance in the business world and […]

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Ali Brown Higher Power Course starts TODAY!

Entrepreneur Ali Brown’s brand new, in-depth course “7 Weeks to a Higher Power” starts TODAY! But you still have time to register here. This is Ali’s exclusive, first-time-ever course on partnering with Spirit to co-create more peace, purpose, profits, and joy in your life. This course is for you if… You’re feeling an undeniable calling […]

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Your Quality Content Should Speak with Your Voice

The best integrated communications have quality content written by someone who cares – who is passionate – generally has a distinct ring and snap or sparkle. The passion… and the knowledge… show through. You know that they really know what they’re talking about. The most convincing voice you can use in your quality content is […]

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Ali Brown’s NEW Higher Power Course Starts Soon!

Well, if you haven’t heard yet, here goes. Entrepreneur Ali Brown is officially announcing her NEW 7-week in-depth course on partnering with Spirit to co-create more peace, purpose, profits, and joy in your life. It’s what she’s been creating based on the incredible response to her “Revelation” call. I hope you were able to listen […]

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Ali Brown’s Revelation! Audio Replay is Now Available

Entrepreneur Ali Brown’s free teleseminar, “Revelation! 3 Keys to Honoring Your Highest Calling” was a HUGE hit, and really made a powerful impact on listeners. Just look at some of the amazing comments that have been pouring in: “Thank you for being so willing to be transparent, so open and honest about your Revelations. Sharing […]

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Book Review: Global Cheap “Budget Travel Guide”

Just a quick note, I found a really great book for business people who are looking for lots of interesting ways to save money on travel, both for business and for pleasure. Brad Alexander, a former travel industry insider, has written a great compendium of travel tips and techniques that will save you a lot […]

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Strategic Communications – Communication Plan Analysis Part 3

In the first post in this series, we examined the need… the “Why are we doing this?” step that drove the program, and provided the yardstick against which performance would be measured. To recap: The existing situation or problem: Moderate existing market share Lack of respect for the company because of “me too” products in […]

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Strategic Communications – Communication Plan Analysis Part 2

I outlined the Need in the first post; now let’s actually see how these needs point to the best tools to use to accomplish our communication plan goals. The Communications Action Plan: A major National Sales Meeting to introduce the product to the sales force – a real excitement-building event.  This event needed to send […]

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Strategic Communications – Communication Plan Analysis Part 1

Over the next few posts, I’ll be running a short Strategic Communications Series on a Communications Plan Analysis that I have used quite successfully. Many people know they need Strategic Communications to “talk” to their customers, both existing and prospective. But how do you make sure your communications “do the job?” Most likely, it’s going […]

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Napolean Hill

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