Posts Tagged small business


Guest Post – Secret to Connecting With Language

Imagine getting your ticket to visit a colony of creatures living on Mars. Would you simply go there without doing any research on their culture, their habits, or their sensibilities? Of course not! Yet many marketers erroneously waste their time spewing out generic messages to their prospects. They are not aware of how often these […]

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Five Ways Good Design Can Help Your Business

Lately, Ad Age Daily has been offering some excellent articles that are relevant to us in the Small Business and Small Office Communicator community, and I’ve been happy to share them with you. Today’s article, though aimed at big businesses that hire large ad agencies, applies equally to us smaller folk. Over the years, I […]

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Integrated Marketing Communications – Inside and Outside Resources Do It Best

Just read a great article in today’s Ad Age, As Marketers’ Internal Teams Get Stronger, How Agencies Can Collaborate. I have been advocating this since my early days at Minolta. When you combine their creativity with research data available to the folks who do creative every day with the creativity and brand knowledge of folks […]

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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing from NewsCred

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More Content for SEO is Better but Don’t Sacrifice Quality

The online component of today’s integrated marketing communications includes both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. And underlying that is the need for more content to keep attracting search engine traffic. But, as we generate information, it’s important not to sacrifice quality by remembering to write for people… our customers and […]

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SEO – Quality Content More Important Today

Search engines are important, but today, it’s more important to our integrated marketing communications efforts to create quality content online… for humans… our customers and potential customers… who will actually be reading and responding to that content. This was not always the case. As Small Office Communicators, many of us learned that writing for search […]

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The Kim Kiyosaki path to bliss…

Happy First Day of Summer! All of us here at Small Office Communicator hope you have some great family activities planned for the coming months. One of everyone’s favorite moments from entrepreneur mentor Ali Brown’s “Business Bliss Live” web show this week came from her special guest, bestselling author and wealth-building expert Kim Kiyosaki: “A […]

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How to Create Predictable Emotional Response (PER) In Copy

As a wordsmith for over a decade, I have to say that for the longest time I couldn’t figure out why people didn’t respect copy. It seems they would look to improve every other aspect of a marketing campaign before they’d look at the copy. Then I figured it out… Copy isn’t just a bunch […]

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Guest Post – The Biggest Myth About Content Marketing

From: Bob Bly’s Direct Response Letter: June 5, 2014 Don’t get me wrong…. I am a big fan of content marketing – marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for […]

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Informative “Profitable Email Webinar” – Listen to the Replay

I just watched a very informative profitable email webinar, “Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business for them Today!” It was so good, I want to share it with all of you. The program was by Melissa Ingold and Nicole Dean of CoachGlue.com… some of you […]

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