Posts Tagged small business


Ten Tips from My Book, Business and Baseball

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Great Article on Evaluating Outside Supplier Relationships

Just spotted a great article, again, in Ad Age Daily: “Even the Best Client-Agency Relationships Need Evaluations” by Judy Neer. You can read it here. When you read the article, obviously, Ms. Neer is talking about large clients and large agencies. But her ideas scale down very well to small businesses, small offices, and Small […]

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Social Media Excellent Tool for Small Offices and Small Business

I just spotted an excellent article in Ad Age Online, “Small Businesses Spend More on Social Than Any Other Media” The middle of the article where Ms. Maddox talks about social being, “…a convenient and user-friendly platform by which they can connect with their local market…” really is the heart of the issue for the […]

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Great Storytelling Article with Kevin Spacey

Just read a great follow up article to our series on Marketing with Storytelling. All I need to say is, “Yup!” Kevin appeared at Content Marketing World in Cleveland, and wowed the audience supporting what all of us in marketing have known for a LONG time, Storytelling Sells! You can read the article here. By […]

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Great Al Ries Article: Product vs. Brand

Ad Age online has a great article by one of my favorite branding proponents, Al Ries: “Having a Better Brand Is Better Than Having a Better Product.” When I started at Minolta, we were sort of an “unknown” imported camera brand, even though Minolta had been around since 1928, and many servicemen and women had […]

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The Secret Words That Keep Your Prospect Reading!

By: Lorrie Morgan-Ferrero, Expert Copywriting Strategist www.redhotcopy.com © All Rights Reserved Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty and useless.” The connector phrases that keep the pace going – like a bucket brigade! Direct mail copywriter […]

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Just Re-Read David Ogilvy’s “How to Create Advertising That Sells”

You should too! David Ogilvy, and his star 50s, 60s, and 70s advertising firm, Ogilvy & Mather, created a series of full page newspaper “house” ads that opened their philosophy of advertising to everyone. They used these ads, quite successfully, to get new clients, but for us, as Small Office Communicators, there are lessons to […]

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5 Ways to Pump Up Your Storytelling Muscles

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist In 2014 we’re bombarded with more media messages in a single day than our grandparents got their entire lives. You heard me right! We see about 5,000 ads a day (one every 11.52 seconds we’re awake). Craziness. So how do you stand out over the rest? Simple. You need […]

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Great New Book! Solving the Email Puzzle in Today’s Integrated Marketing World

Great news for Small Office Communicators looking for insight into building a productive email program for your company. I just published my new book, “Solving the Email Puzzle in Today’s Integrated Marketing World.” I’m sure you’ve heard that the proliferation of social media today has many people marketing for small business puzzled and, from my […]

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How to Divide Labor Between Agencies and Marketers

Another excellent article from Ad Age Daily! How to Divide Labor Between Agencies and Marketers. This ties in well with my article from 2007 on hybrid teams, http://smallofficecommunicator.net/1gq7. As Small Office Communicators developing Integrated Marketing Communications programs for our businesses, it ‘s our job to determine which functions we can do well ourselves, which can […]

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