Posts Tagged small business


Referral Marketing Communications Plan — Conclusion

A strong and productive referral marketing communications plan is not difficult… but it is important! But remember: keep it simple, consistent, visible, and always in play – that will turn it into an annuity or an oil well – always producing new leads and new business. Make no mistake; a constant flow of referrals is […]

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Referral Marketing Communications Plan — Tip #10: What NOT to Do

Normally, I like to end on a positive note, so in this post, we’re going to look at the things you want to avoid… but we’ll look at them in as positives for your referral marketing communications plan. Work around these pitfalls, and you will save yourself time, aggravation, and money… and make more money […]

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Referral Marketing Communications Plan — Tip #9: What to Look for When it’s Not Working Well

You may have the finest referral-marketing communication plan ever, but occasionally, you will find some snags. Here are some ways to spot and smooth out some common problems: No one participates. Generally, either the rewards are not worth the effort for your referrers or your customers don’t know about the program. First, make sure all […]

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Referral Marketing Communications Plan — Tip #8: Moving It Forward

OK…your referral marketing communications plan is paying off and you have a collection of leads. These are not “hot” leads, they are only “warm.” Now you need to “heat them up” and turn them into sales… and fulfill your promise to your referrers. Before you start planning for that new computer, here are the next […]

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Referral Marketing Communications Plan — Tip #7: Make It Easy for Referrers

For many years in the business world, I have lived by the guideline, “Make it easy for people to do what you want them to do.” Even if you create the best referral marketing communication plan in the world, with today’s very busy life, your referral marketing program will not work well if it is […]

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Referral Marketing Communications Plan — Tip #6: Market Your Program!

Marketing is the same for small business as it is for big business – letting people know you are there and telling them about the good products and services you have to offer. Your referral marketing communications plan is just another part of your marketing mix that needs promotion. The only people who can benefit […]

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You Need a Web Site – Build it Right

Today, every business must have a web site, from beauty salons and body shops, to restaurants and retailers – and online businesses too. The world is looking for information, and the internet is the first place they look. One of the best and most productive tools I’ve found is Site Build It! A great resource […]

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Referral Marketing Communications Plan — Tip #5: Success with Customer Testimonials

One of the most powerful and productive marketing tools you can use when looking for quality referrals is customer testimonials. Satisfied clients’ recommendations make your referral marketing communications plan that much stronger: The testimonial builds commitment. When your customer’s name and faces have appeared in a direct mailing piece, on your website, or in a […]

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Referral Marketing Communications Plan — Tip #4: Give Great Service

You’ve heard it before – but I’m going to say it anyway. As part of your referral marketing communications plan, the number-one way to ensure quality referral leads is to give great service. Satisfied customers are much more likely to refer their friends and colleagues your way. Here are the top six tips for making […]

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Referral Marketing Communications Plan — Tip #3: Reward the Referrer

As part of your marketing communications plan, when you ask your friends or acquaintances to refer leads for someone who might be interested in your services or products, many may give you a name or two. But to really rev up your referral responses and get lots of leads, promise a reward. They will suddenly […]

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