Posts Tagged marketing with storytelling


Do they really read long copy?

Guest Post By Lorrie Morgan-Ferrero One of the more popular questions I get about copy from subscribers is, “Do they really read long copy?” Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These […]

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Ten Tips from My Book, Business and Baseball

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Great Storytelling Article with Kevin Spacey

Just read a great follow up article to our series on Marketing with Storytelling. All I need to say is, “Yup!” Kevin appeared at Content Marketing World in Cleveland, and wowed the audience supporting what all of us in marketing have known for a LONG time, Storytelling Sells! You can read the article here. By […]

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The Secret Words That Keep Your Prospect Reading!

By: Lorrie Morgan-Ferrero, Expert Copywriting Strategist www.redhotcopy.com © All Rights Reserved Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty and useless.” The connector phrases that keep the pace going – like a bucket brigade! Direct mail copywriter […]

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5 Ways to Pump Up Your Storytelling Muscles

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist In 2014 we’re bombarded with more media messages in a single day than our grandparents got their entire lives. You heard me right! We see about 5,000 ads a day (one every 11.52 seconds we’re awake). Craziness. So how do you stand out over the rest? Simple. You need […]

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Brand Journalism Is a Modern Marketing Imperative

Interesting article! Brand Journalism Is a Modern Marketing Imperative. in today’s Ad Age Daily. Though I think he is correct, isn’t this really just Public Relations? In our Integrated Marketing Communications for our small offices and small businesses, we, as storytellers, may be telling different stories, but our stories always relate to our brand. We […]

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Guest Post – Secret to Connecting With Language

Imagine getting your ticket to visit a colony of creatures living on Mars. Would you simply go there without doing any research on their culture, their habits, or their sensibilities? Of course not! Yet many marketers erroneously waste their time spewing out generic messages to their prospects. They are not aware of how often these […]

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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing from NewsCred

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How to Create Predictable Emotional Response (PER) In Copy

As a wordsmith for over a decade, I have to say that for the longest time I couldn’t figure out why people didn’t respect copy. It seems they would look to improve every other aspect of a marketing campaign before they’d look at the copy. Then I figured it out… Copy isn’t just a bunch […]

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What to Include in Your Stories

This blog post I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work. First, stories start with you understanding and knowing who your target audience is. […]

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