Posts Tagged marketing communications


Interesting Business Article on Intern Programs

I just found an interesting article with some good background for those who run intern programs in their businesses, those who are considering starting an intern program, and those who want to try the concept of interns and see how it fits your business. Read it at: http://smallofficecommunicator.net/Summer_Intern. I would add the usual caveats about […]

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Your Quality Content Should Speak with Your Voice

The best integrated communications have quality content written by someone who cares – who is passionate – generally has a distinct ring and snap or sparkle. The passion… and the knowledge… show through. You know that they really know what they’re talking about. The most convincing voice you can use in your quality content is […]

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Why Content is Still the King of Online Marketing

Long before the internet was the reality it is today, what defined print was, “content is king.” So today, when online content is seen far more than print content, many of the world’s top Search Engine Optimization experts and web marketing experts still say that… “content is king.” Why? Even after decades, no matter where […]

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Book Review: Global Cheap “Budget Travel Guide”

Just a quick note, I found a really great book for business people who are looking for lots of interesting ways to save money on travel, both for business and for pleasure. Brad Alexander, a former travel industry insider, has written a great compendium of travel tips and techniques that will save you a lot […]

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Strategic Communications – Communication Plan Analysis Part 3

In the first post in this series, we examined the need… the “Why are we doing this?” step that drove the program, and provided the yardstick against which performance would be measured. To recap: The existing situation or problem: Moderate existing market share Lack of respect for the company because of “me too” products in […]

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Strategic Communications – Communication Plan Analysis Part 2

I outlined the Need in the first post; now let’s actually see how these needs point to the best tools to use to accomplish our communication plan goals. The Communications Action Plan: A major National Sales Meeting to introduce the product to the sales force – a real excitement-building event.  This event needed to send […]

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Strategic Communications – Communication Plan Analysis Part 1

Over the next few posts, I’ll be running a short Strategic Communications Series on a Communications Plan Analysis that I have used quite successfully. Many people know they need Strategic Communications to “talk” to their customers, both existing and prospective. But how do you make sure your communications “do the job?” Most likely, it’s going […]

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Napolean Hill

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[NO COST webinar] Swipe Files – Your shortcut to world class copy

In business, we all want to make more profits, right? After all, that’s why we’re in business, right? Well if you’re with me here, then you know how much you need to market – market – market … and good marketing absolutely requires strong copy; for any business – photography, trombones, or the business of […]

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Should You Automate Your Business Processes? Definitely!

This is the first in a series of ten posts about the need to Automate Your Business Processes. One of the nice things about the online portion of any business, whether online only or offline/online, is that you can automate business processes. Think about the many day in/day out tasks you do related to your […]

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