Posts Tagged corporate communications


Online Market Research – The Top Five Methods

As marketers, especially in small offices, the Internet is a blessing for us. It has never been easier to get key information about consumers, our potential customers, and how they think. Before, we needed expensive market research firms and businesses that relied on costly, time-consuming research like focus groups, surveys, etc. Online research lets us […]

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Finding Our Target Market and Communicating With Them

As Communicators, We “Talk” to Our Target Market. No matter what type of business we’re in, as Small Office Communicators, working in large offices or small, the people we need to talk to every day are our “Target Market” – the folks who want and need our products, and all of our marketing efforts must […]

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How to Create an Effective “Intern Wanted” Ad to Get the Right Intern

Once you have decided that an intern would be a valuable asset for your company, the next challenge is to find the intern talent you want in your company by creating a great want ad or online ad. Even though interns work for little or no money, you still want to attract people who will […]

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Internships: What Are They, and Why They Are a Win-Win

An internship program in your company can be a true business win-win. You can: Add more energy to your workplace Test-drive potential talent Find future superstar employees Contribute to the education of a young person. Let’s look at what internships are all about. What is an Internship? An internship program in your company encourages potential […]

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Guest Post on Indezine

Geetesh Bajaj of Indezine – the PowerPoint Expert Site – just put up a guest blog post from me, Planning Makes Presentations Effective. Large and small companies today express themselves in many ways, including presentations. Sometimes well, sometimes not. The best way to make sure ideas are understood is to organize goals and thoughts before […]

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Time Management – 6 How-To Tips to Organize Your Workspace for Greater Productivity

Whether you work in an office location or your office is in your home, you need a workspace that helps you day run smoothly and efficiently. How you organize your workspace powerfully affects your mind… and your productivity. Many people think they like their workspace disorganized and cluttered. And usually they can find just about […]

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Hiring an Online Reputation Management Expert? What to Look For.

As our online world gets more and more complicated and challenging to navigate, online reputation management experts and consultants are becoming more and more common. A business confronted with reputation damaging issues may find that hiring an expert can be the best solution. As with any time you put your company’s work in the hands […]

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Building Businesses within the Internet

In the mid-1990s, I was fledgling webmaster for Minolta. As I studied how internet service would be affecting business, I quickly saw that, in the old days, businesses were strictly one building operations – one building housed everything needed to operate the business, and all the people were together and pretty much available during normal […]

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Do Use PowerPoint? Do You Know Indezine? You Should.

Just a quick post to introduce Geetesh Bajaj. He’s been running a superb PowerPoint information web site for about 10 years (I’ve been a subscriber for just about the whole time), and, if you use PowerPoint, you should really know about Indezine and subscribe to their newsletter (ours also!). Indezine is about PowerPoint techniques, tutorials, […]

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Why Do I Need Online Reputation Management?

Everything you or your business does or says these days may potentially wind up on the internet for ALL to see. Think of George Orwell’s book 1984…  it may be much more real than many of us would like to admit. But, we can control, to some extent, our online reputation and image by, “Online […]

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