Posts Tagged corporate communications


Guest Post: The Power of Storytelling

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But […]

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[NO COST webinar] Swipe Files – Your shortcut to world class copy

In business, we all want to make more profits, right? After all, that’s why we’re in business, right? Well if you’re with me here, then you know how much you need to market – market – market … and good marketing absolutely requires strong copy; for any business – photography, trombones, or the business of […]

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Business Process Automation for Website Creation

Building new websites for your business, whether online only or offline/online, can be a time-consuming, and for some, a frightening task. But today, there are quite a few tools to help you automate the process to give you more time for your building your business strategy, building your relationships, building content that your readers – […]

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4 Tips for Greener Home Office Supplies

It has never been easier to find Eco-friendly greener home office supplies than it is today.  Office supply stores, both brick and mortar and click and order, offer wide selections made from recycled – and recyclable  materials. Here are some tips that will help you be good and green, and also be good to your […]

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Guest Post: Business Copywriting Makeover That Makes Honey Even Sweeter

(Note from Dan: This post and the previous one are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor” Her copywriting insights and courses are well worth your time an effort to read and learn from.) Copy Makeover That Makes Honey Even Sweeter By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Guest Post: One – Two Punch to Great Business Copywriting

(Note from Dan: This post and the next are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor.” Her copywriting insights and courses are well worth your time an effort to read and learn from.) One – Two Punch to Great Business Copywriting By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Brochure Creation: Top 10 Creative Tips

Just read a very interesting post on creativebloq.com: Brochure Design: Top 10 Creative Tips. Very good article, but I would reorder the tips considerably. Where they put several valuable design concepts first, I would move them down the list, subordinate to COPY. First, as with every communications project, WHY are you doing this? Everything you […]

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Guest Post – Lorrie Morgan Ferrero… Copywriter (and Creative Consultant) Survival Guide

Do you know Lorrie Morgan-Ferrero? If not, you should. I’ve been following Lorrie for, probably, ten years, and she consistently has shown that she has the knowledge and experience to lead people through a maze of words and turn them into exciting, practical, productive copy. You should get to know her and learn from her. […]

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Successful Business Writing: Five Critical Ingredients

I’ve said for years that, in successful business writing, content is the “king.” But every business information king must have a queen, and for business writing, both online and off, the “queen” is QUALITY. Never has it been more critical to take the time to create the high quality information that your visitors and potential […]

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My New Book on Amazon: “Business and Baseball”

My new Kindle book, Business and Baseball, just opened up on Amazon. About the book: “Play ball!” Baseball… America’s favorite pastime. Though there is much dispute about who actually “invented” baseball, what is undeniable is that this great game has given us a metaphor both for business, and, in many cases, life. Many famous baseball […]

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