Posts Tagged communication management

Virtual Assistants and Freelancers – Great for Your Business

Do you realize that there is actually an upside to the current economic downturn? Quite simply, it is an abundance of highly qualified knowledge workers who have been recently separated from companies around the world and are looking for work. The reality is today, that many businesses are not in a position to hire them, […]


The Search for Virtual Assistants and What to Look For

A virtual assistant is that extra set of hands that you occasionally need for your business, but who may not live or work in the same area of the country, or the world, as your business. With the internet, people can help you get work done from anywhere in the world. They can be around […]


Referral Marketing Communications Plan — Tip #9: What to Look for When it’s Not Working Well

You may have the finest referral-marketing communication plan ever, but occasionally, you will find some snags. Here are some ways to spot and smooth out some common problems: No one participates. Generally, either the rewards are not worth the effort for your referrers or your customers don’t know about the program. First, make sure all […]


Referral Marketing Communications Plan — Tip #8: Moving It Forward

OK…your referral marketing communications plan is paying off and you have a collection of leads. These are not “hot” leads, they are only “warm.” Now you need to “heat them up” and turn them into sales… and fulfill your promise to your referrers. Before you start planning for that new computer, here are the next […]


Referral Marketing Communications Plan — Tip #7: Make It Easy for Referrers

For many years in the business world, I have lived by the guideline, “Make it easy for people to do what you want them to do.” Even if you create the best referral marketing communication plan in the world, with today’s very busy life, your referral marketing program will not work well if it is […]


You Need a Web Site – Build it Right

Today, every business must have a web site, from beauty salons and body shops, to restaurants and retailers – and online businesses too. The world is looking for information, and the internet is the first place they look. One of the best and most productive tools I’ve found is Site Build It! A great resource […]


Referral Marketing Communications Plan — Tip #5: Success with Customer Testimonials

One of the most powerful and productive marketing tools you can use when looking for quality referrals is customer testimonials. Satisfied clients’ recommendations make your referral marketing communications plan that much stronger: The testimonial builds commitment. When your customer’s name and faces have appeared in a direct mailing piece, on your website, or in a […]


Referral Marketing Communications Plan — Tip #4: Give Great Service

You’ve heard it before – but I’m going to say it anyway. As part of your referral marketing communications plan, the number-one way to ensure quality referral leads is to give great service. Satisfied customers are much more likely to refer their friends and colleagues your way. Here are the top six tips for making […]


Referral Marketing Communications Plan — Tip #3: Reward the Referrer

As part of your marketing communications plan, when you ask your friends or acquaintances to refer leads for someone who might be interested in your services or products, many may give you a name or two. But to really rev up your referral responses and get lots of leads, promise a reward. They will suddenly […]


Referral Marketing Communications Plan — Tip #2: Set Up a Successful Referral Lead Generation Process

A recent article in a sales magazine told of the experiences of a veteran successful sales manager. He said that when his team received stacks of business cards and leads after a trade show or sales promotion, often the leads just sat, untouched, on the desks, or worse, ended up in the garbage. Not good! […]



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