Posts Tagged communication management


Strategic Communications – Communication Plan Analysis Part 2

I outlined the Need in the first post; now let’s actually see how these needs point to the best tools to use to accomplish our communication plan goals. The Communications Action Plan: A major National Sales Meeting to introduce the product to the sales force – a real excitement-building event.  This event needed to send […]

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Strategic Communications – Communication Plan Analysis Part 1

Over the next few posts, I’ll be running a short Strategic Communications Series on a Communications Plan Analysis that I have used quite successfully. Many people know they need Strategic Communications to “talk” to their customers, both existing and prospective. But how do you make sure your communications “do the job?” Most likely, it’s going […]

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[NO COST webinar] Swipe Files – Your shortcut to world class copy

In business, we all want to make more profits, right? After all, that’s why we’re in business, right? Well if you’re with me here, then you know how much you need to market – market – market … and good marketing absolutely requires strong copy; for any business – photography, trombones, or the business of […]

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Business Process Automation for Website Creation

Building new websites for your business, whether online only or offline/online, can be a time-consuming, and for some, a frightening task. But today, there are quite a few tools to help you automate the process to give you more time for your building your business strategy, building your relationships, building content that your readers – […]

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Should You Automate Your Business Processes? Definitely!

This is the first in a series of ten posts about the need to Automate Your Business Processes. One of the nice things about the online portion of any business, whether online only or offline/online, is that you can automate business processes. Think about the many day in/day out tasks you do related to your […]

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4 Tips for Greener Home Office Supplies

It has never been easier to find Eco-friendly greener home office supplies than it is today.  Office supply stores, both brick and mortar and click and order, offer wide selections made from recycled – and recyclable  materials. Here are some tips that will help you be good and green, and also be good to your […]

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Five Time Management Tips to Make Better Time Estimates

Have you budgeted for a task to take one hour, and then it takes 2 hours… or 30 minutes? Estimating and budgeting the time a task will take can be very important for our business. How can we learn to make better estimates of project time and keep our project costs on track? As always, […]

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Guest Post: Business Copywriting Makeover That Makes Honey Even Sweeter

(Note from Dan: This post and the previous one are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor” Her copywriting insights and courses are well worth your time an effort to read and learn from.) Copy Makeover That Makes Honey Even Sweeter By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Guest Post: One – Two Punch to Great Business Copywriting

(Note from Dan: This post and the next are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor.” Her copywriting insights and courses are well worth your time an effort to read and learn from.) One – Two Punch to Great Business Copywriting By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Brochure Creation: Top 10 Creative Tips

Just read a very interesting post on creativebloq.com: Brochure Design: Top 10 Creative Tips. Very good article, but I would reorder the tips considerably. Where they put several valuable design concepts first, I would move them down the list, subordinate to COPY. First, as with every communications project, WHY are you doing this? Everything you […]

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