Posts Tagged communication management

Great Article on Evaluating Outside Supplier Relationships

Just spotted a great article, again, in Ad Age Daily: “Even the Best Client-Agency Relationships Need Evaluations” by Judy Neer. You can read it here. When you read the article, obviously, Ms. Neer is talking about large clients and large agencies. But her ideas scale down very well to small businesses, small offices, and Small […]


Great Al Ries Article: Product vs. Brand

Ad Age online has a great article by one of my favorite branding proponents, Al Ries: “Having a Better Brand Is Better Than Having a Better Product.” When I started at Minolta, we were sort of an “unknown” imported camera brand, even though Minolta had been around since 1928, and many servicemen and women had […]


Great New Book! Solving the Email Puzzle in Today’s Integrated Marketing World

Great news for Small Office Communicators looking for insight into building a productive email program for your company. I just published my new book, “Solving the Email Puzzle in Today’s Integrated Marketing World.” I’m sure you’ve heard that the proliferation of social media today has many people marketing for small business puzzled and, from my […]


How to Divide Labor Between Agencies and Marketers

Another excellent article from Ad Age Daily! How to Divide Labor Between Agencies and Marketers. This ties in well with my article from 2007 on hybrid teams, As Small Office Communicators developing Integrated Marketing Communications programs for our businesses, it ‘s our job to determine which functions we can do well ourselves, which can […]


Brand Journalism Is a Modern Marketing Imperative

Interesting article! Brand Journalism Is a Modern Marketing Imperative. in today’s Ad Age Daily. Though I think he is correct, isn’t this really just Public Relations? In our Integrated Marketing Communications for our small offices and small businesses, we, as storytellers, may be telling different stories, but our stories always relate to our brand. We […]


Integrated Marketing Communications – Inside and Outside Resources Do It Best

Just read a great article in today’s Ad Age, As Marketers’ Internal Teams Get Stronger, How Agencies Can Collaborate. I have been advocating this since my early days at Minolta. When you combine their creativity with research data available to the folks who do creative every day with the creativity and brand knowledge of folks […]


Integrated marketing Communications – Live Meeting Openers

One of the really exciting integrated marketing communications tasks that rightly belong to we, The Small Office Communicators, is creating meetings to solve problems and introduce new products and concepts. I’ve got several posts and an article that go into some of the thinking that triggers the need for a meeting (listed on a post […]


Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign

Just read a great Marketing Campaign article by Lynsey Bowen, The Fail-Safe Guide to Planning a Marketing Campaign. It is a great extension to my posts: Strategic Communications: Communications Plan Analysis Part 1 Strategic Communications: Communications Plan Analysis Part 2 Strategic Communications: Communications Plan Analysis Part 3 It also ties in with my article at […]


Putting a Twist on Traditional Stories

Last blog post I told you about several common mistakes made when marketing with stories. This blog post is going to talk about the idea of putting a twist on traditional stories to add interest, fun and excitement to your story. When telling your brand’s story, or your customers’ stories, a great way to peak […]


Guest Post – Is Your Time Worth What You Think It Is?

Time is the most important asset you have—and unlike money, once you’ve spent it, you can’t earn any more. That’s why it’s so important to make the most of your 24 hours, especially as a business owner. So, how can you become more productive and profitable, without working insane hours and sacrificing your personal life? […]



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