Posts Tagged business writing


What to Include in Your Stories

This blog post I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work. First, stories start with you understanding and knowing who your target audience is. […]

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Guest Post: Business Copywriting Makeover That Makes Honey Even Sweeter

(Note from Dan: This post and the previous one are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor” Her copywriting insights and courses are well worth your time an effort to read and learn from.) Copy Makeover That Makes Honey Even Sweeter By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Guest Post: One – Two Punch to Great Business Copywriting

(Note from Dan: This post and the next are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor.” Her copywriting insights and courses are well worth your time an effort to read and learn from.) One – Two Punch to Great Business Copywriting By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Guest Post – Lorrie Morgan Ferrero… Copywriter (and Creative Consultant) Survival Guide

Do you know Lorrie Morgan-Ferrero? If not, you should. I’ve been following Lorrie for, probably, ten years, and she consistently has shown that she has the knowledge and experience to lead people through a maze of words and turn them into exciting, practical, productive copy. You should get to know her and learn from her. […]

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