Posts Tagged business writing


Marketing With Stories – Wrapping It Up

This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. All marketing stories have some components that make them exciting. The story is about someone […]

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The Most Important Factors in Marketing with Stories

Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating […]

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Guest Post – The Biggest Myth About Content Marketing

From: Bob Bly’s Direct Response Letter: June 5, 2014 Don’t get me wrong…. I am a big fan of content marketing – marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for […]

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Informative “Profitable Email Webinar” – Listen to the Replay

I just watched a very informative profitable email webinar, “Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business for them Today!” It was so good, I want to share it with all of you. The program was by Melissa Ingold and Nicole Dean of CoachGlue.com… some of you […]

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How to Use Visuals in Your Marketing Stories

Last blog post I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your audience perceives the story. […]

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How to Tell Stories Your Audience Wants to Read

Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read? You may be tired of hearing it but it all goes back to knowing who your […]

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Putting a Twist on Traditional Stories

Last blog post I told you about several common mistakes made when marketing with stories. This blog post is going to talk about the idea of putting a twist on traditional stories to add interest, fun and excitement to your story. When telling your brand’s story, or your customers’ stories, a great way to peak […]

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Common Mistakes Made in Writing Your Story

Last post we talked about 7 steps for crafting a credible marketing story. This time we’re going to go over some common mistakes made in marketing with stories. We’ve touched on some mistakes before but we’ll delve into them a bit deeper this time. These are common mistakes made in all types of marketing, including […]

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Integrated Marketing Communication is for Small Offices Too

As we talk about Integrated Marketing Communications, we’d like everyone to remember one thing… this is not just for big companies – integrated marketing communications should be “integral” to even the smallest companies’, houses of worship, stores’… any small office communicator’s efforts. So whether in print ads, brochures, a referral program, radio, online, or TV […]

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Steps to Writing a Credible Story That People Will Share

We learned in the last post that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal and moral. Follow these steps for the best results. Keep Your Audience […]

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