Posts Tagged business writing


Do they really read long copy?

Guest Post By Lorrie Morgan-Ferrero One of the more popular questions I get about copy from subscribers is, “Do they really read long copy?” Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These […]

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The Raw Truth About Persuasion and Copywriting!

By Lorrie Morgan-Ferrero, Expert Copywriter Strategist I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way […]

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Great Storytelling Article with Kevin Spacey

Just read a great follow up article to our series on Marketing with Storytelling. All I need to say is, “Yup!” Kevin appeared at Content Marketing World in Cleveland, and wowed the audience supporting what all of us in marketing have known for a LONG time, Storytelling Sells! You can read the article here. By […]

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The Secret Words That Keep Your Prospect Reading!

By: Lorrie Morgan-Ferrero, Expert Copywriting Strategist www.redhotcopy.com © All Rights Reserved Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty and useless.” The connector phrases that keep the pace going – like a bucket brigade! Direct mail copywriter […]

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5 Ways to Pump Up Your Storytelling Muscles

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist In 2014 we’re bombarded with more media messages in a single day than our grandparents got their entire lives. You heard me right! We see about 5,000 ads a day (one every 11.52 seconds we’re awake). Craziness. So how do you stand out over the rest? Simple. You need […]

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Great New Book! Solving the Email Puzzle in Today’s Integrated Marketing World

Great news for Small Office Communicators looking for insight into building a productive email program for your company. I just published my new book, “Solving the Email Puzzle in Today’s Integrated Marketing World.” I’m sure you’ve heard that the proliferation of social media today has many people marketing for small business puzzled and, from my […]

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Guest Post – Secret to Connecting With Language

Imagine getting your ticket to visit a colony of creatures living on Mars. Would you simply go there without doing any research on their culture, their habits, or their sensibilities? Of course not! Yet many marketers erroneously waste their time spewing out generic messages to their prospects. They are not aware of how often these […]

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More Content for SEO is Better but Don’t Sacrifice Quality

The online component of today’s integrated marketing communications includes both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. And underlying that is the need for more content to keep attracting search engine traffic. But, as we generate information, it’s important not to sacrifice quality by remembering to write for people… our customers and […]

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SEO – Quality Content More Important Today

Search engines are important, but today, it’s more important to our integrated marketing communications efforts to create quality content online… for humans… our customers and potential customers… who will actually be reading and responding to that content. This was not always the case. As Small Office Communicators, many of us learned that writing for search […]

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How to Create Predictable Emotional Response (PER) In Copy

As a wordsmith for over a decade, I have to say that for the longest time I couldn’t figure out why people didn’t respect copy. It seems they would look to improve every other aspect of a marketing campaign before they’d look at the copy. Then I figured it out… Copy isn’t just a bunch […]

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