Posts Tagged business lessons


Guest Post – Is Your Time Worth What You Think It Is?

Time is the most important asset you have—and unlike money, once you’ve spent it, you can’t earn any more. That’s why it’s so important to make the most of your 24 hours, especially as a business owner. So, how can you become more productive and profitable, without working insane hours and sacrificing your personal life? […]

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Integrated Marketing Communications – Fascinating Corporate ID Story

Just saw a fascinating integrated marketing communications story in Ad Age. A Norwegian grocery chain is building an entire Corporate Identification program around the grilling season (of course, my grilling season is year ’round… but in Norway, it might be a bit tough in the winter). They’re creating an alphabet out of grilled meats and […]

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Common Mistakes Made in Writing Your Story

Last post we talked about 7 steps for crafting a credible marketing story. This time we’re going to go over some common mistakes made in marketing with stories. We’ve touched on some mistakes before but we’ll delve into them a bit deeper this time. These are common mistakes made in all types of marketing, including […]

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Integrated Marketing Communication is for Small Offices Too

As we talk about Integrated Marketing Communications, we’d like everyone to remember one thing… this is not just for big companies – integrated marketing communications should be “integral” to even the smallest companies’, houses of worship, stores’… any small office communicator’s efforts. So whether in print ads, brochures, a referral program, radio, online, or TV […]

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Steps to Writing a Credible Story That People Will Share

We learned in the last post that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal and moral. Follow these steps for the best results. Keep Your Audience […]

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Integrated Marketing Communications – Your Logo Equals Your Signature

Integrated Marketing Communications starts with your company logo. Your logo is your company’s signature. It is the common element in all of your marketing materials that immediately “triggers” the identification with the reader or viewer that this is from YOUR company, and no other. For many years, I was the, “Chief Logo Cop” at Minolta, […]

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Learn with the Website Design Mojo Workshop – Save $100

Do you know Angela Wills – The Chief Mojo Maker? Angela has built her amazing flagship training program, “Website Design Mojo” that starts in 3 Weeks! (You’ll find that Angela is partial to, “mojo” as she uses it as a $100 off coupon for this program). And Angela is passionate about her business, and that […]

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What to Include in Your Stories

This blog post I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work. First, stories start with you understanding and knowing who your target audience is. […]

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Integrated Marketing Communications – What is It?

Today, there are many definitions of Integrated Marketing Communications – most are wordy and unclear. I prefer a simple definition that has served me well for quite a few years: “All your company’s marketing materials should speak with the same voice and look like they came from the same company.” It doesn’t matter if you’re looking […]

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What Storytelling is and is Not

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what […]

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