Posts Tagged business lessons


Marketing With Stories – Wrapping It Up

This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. All marketing stories have some components that make them exciting. The story is about someone […]

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The Most Important Factors in Marketing with Stories

Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating […]

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Guest Post – The Biggest Myth About Content Marketing

From: Bob Bly’s Direct Response Letter: June 5, 2014 Don’t get me wrong…. I am a big fan of content marketing – marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for […]

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Informative “Profitable Email Webinar” – Listen to the Replay

I just watched a very informative profitable email webinar, “Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business for them Today!” It was so good, I want to share it with all of you. The program was by Melissa Ingold and Nicole Dean of CoachGlue.com… some of you […]

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How to Use Visuals in Your Marketing Stories

Last blog post I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your audience perceives the story. […]

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Integrated marketing Communications – Live Meeting Openers

One of the really exciting integrated marketing communications tasks that rightly belong to we, The Small Office Communicators, is creating meetings to solve problems and introduce new products and concepts. I’ve got several posts and an article that go into some of the thinking that triggers the need for a meeting (listed on a post […]

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New Article – If You Didn’t Measure It, You Didn’t Do It!

Quick Note: As promised, I found the article, “If You Didn’t Measure It, You Didn’t Do It!” You can read it here.  

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How to Tell Stories Your Audience Wants to Read

Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read? You may be tired of hearing it but it all goes back to knowing who your […]

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Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign

Just read a great Marketing Campaign article by Lynsey Bowen, The Fail-Safe Guide to Planning a Marketing Campaign. It is a great extension to my posts: Strategic Communications: Communications Plan Analysis Part 1 Strategic Communications: Communications Plan Analysis Part 2 Strategic Communications: Communications Plan Analysis Part 3 It also ties in with my article at […]

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Putting a Twist on Traditional Stories

Last blog post I told you about several common mistakes made when marketing with stories. This blog post is going to talk about the idea of putting a twist on traditional stories to add interest, fun and excitement to your story. When telling your brand’s story, or your customers’ stories, a great way to peak […]

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