Posts Tagged business lessons

Marketing for a Business: First, Think and Plan!

When businesses create marketing materials and presentations as part of their marketing mix, they invest money, and, rightfully, expect a return on this investment. Otherwise, the money is wasted. The best way to ensure marketing programs and marketing communications “pay their way” is establish what you need to achieve… what are the programs and materials’ […]


What to Do When Your Virtual Assistant Isn’t Working Out

I’ve already mentioned how valuable I think that Virtual Assistants and Freelancers can be to any business, large or small. They can represent additional skilled hands, either day in and day out, or on a per project basis – without the hassles of adding staff, then having to keep them busy during those slack times […]


The Search for Virtual Assistants and What to Look For

A virtual assistant is that extra set of hands that you occasionally need for your business, but who may not live or work in the same area of the country, or the world, as your business. With the internet, people can help you get work done from anywhere in the world. They can be around […]


What is a Virtual Assistant and How Can S/He Help Your Business?

Do you realize that there is actually an upside to the current economic downturn? Quite simply, it is an abundance of very qualified knowledge workers who have been recently laid off from companies around the world who are looking for work. The reality is today, that many businesses are not in a position to hire […]


Referral Marketing Communications Plan — Conclusion

A strong and productive referral marketing communications plan is not difficult… but it is important! But remember: keep it simple, consistent, visible, and always in play – that will turn it into an annuity or an oil well – always producing new leads and new business. Make no mistake; a constant flow of referrals is […]


Referral Marketing Communications Plan — Tip #10: What NOT to Do

Normally, I like to end on a positive note, so in this post, we’re going to look at the things you want to avoid… but we’ll look at them in as positives for your referral marketing communications plan. Work around these pitfalls, and you will save yourself time, aggravation, and money… and make more money […]


Referral Marketing Communications Plan — Tip #8: Moving It Forward

OK…your referral marketing communications plan is paying off and you have a collection of leads. These are not “hot” leads, they are only “warm.” Now you need to “heat them up” and turn them into sales… and fulfill your promise to your referrers. Before you start planning for that new computer, here are the next […]


Referral Marketing Communications Plan — Tip #7: Make It Easy for Referrers

For many years in the business world, I have lived by the guideline, “Make it easy for people to do what you want them to do.” Even if you create the best referral marketing communication plan in the world, with today’s very busy life, your referral marketing program will not work well if it is […]


Referral Marketing Communications Plan — Tip #6: Market Your Program!

Marketing is the same for small business as it is for big business – letting people know you are there and telling them about the good products and services you have to offer. Your referral marketing communications plan is just another part of your marketing mix that needs promotion. The only people who can benefit […]


Referral Marketing Communications Plan — Tip #5: Success with Customer Testimonials

One of the most powerful and productive marketing tools you can use when looking for quality referrals is customer testimonials. Satisfied clients’ recommendations make your referral marketing communications plan that much stronger: The testimonial builds commitment. When your customer’s name and faces have appeared in a direct mailing piece, on your website, or in a […]



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