Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign

Just read a great Marketing Campaign article by Lynsey Bowen, The Fail-Safe Guide to Planning a Marketing Campaign. It is a great extension to my posts:

Strategic Communications: Communications Plan Analysis Part 1

Strategic Communications: Communications Plan Analysis Part 2

Strategic Communications: Communications Plan Analysis Part 3

It also ties in with my article at Ezine Articles: Think First! The Right Steps to Effective Communications

And finally, what I’ve been saying for years, “If you didn’t measure it, you didn’t do it!” This was actually an article I did several years ago that I must resurrect… next on the calendar.

By all means, read the Linsey Bowen’s post and my four posts. They constitute a good basis for your marketing and marketing communications efforts.

DanSig-02




One Response to “Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign”

  1. […] and an article that go into some of the thinking that triggers the need for a meeting (listed on a post here, and this article). I’d like to assume, for now, that you have done all the thinking and […]

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