Ali Brown Higher Power Course starts TODAY!

Alexandria_BrownEntrepreneur Ali Brown’s brand new, in-depth course “7 Weeks to a Higher Power” starts TODAY! But you still have time to register here.

This is Ali’s exclusive, first-time-ever course on partnering with Spirit to co-create more peace, purpose, profits, and joy in your life.

This course is for you if…

  • You’re feeling an undeniable calling to something greater, but you’re not sure how to get there (or maybe even what it is)
  • What you have been doing isn’t working anymore, and you’re getting frustrated. (There are a lot of people feeling this way right now.)
  • You’re ready to rediscover your faith and get realigned with your spirit and purpose. (Kind of a “reboot” for your soul’s desire.)
  • You seem to be doing all the “right things” and following “success” teachers’ advice, but nothing is coming together.
  • You’re ready to finally step into your higher power and create your own brand of success in an easier way–without doing it all by yourself
  • You’ve felt disconnected from God/Source/Spirit and are ready to get to know and develop a win-win partnership with this power again

This course is unlike anything Ali’s ever done before. But I know she’s onto something big, because the private online forum that she created for this course has taken on a great, joyful life of its own! The group is really shaping up to be an inspired bunch!

Ali is so sure than you will love this course, that she’s offering her Divine Success Guarantee. You’re invited to attend the first three sessions risk-free, and if for any reason you don’t feel this course is for you, she will refund your money.

Go take a look here to see what the course offers: http://smallofficecommunicator.net/Higher_Power-03

But hurry! Session 1 starts TODAY at 5pm Eastern USA time. (Of course, all sessions will be recorded if you can’t listen live.)

Best,

DanSig-02

 

 

 

 

P.S. Hurry! You have to register by TODAY at 5pm ET to get Ali’s FREE Bonus Webinar Workshop (a $497 value-FREE!): http://smallofficecommunicator.net/Higher_Power-03


Interesting Business Article on Intern Programs

Interview_InternI just found an interesting article with some good background for those who run intern programs in their businesses, those who are considering starting an intern program, and those who want to try the concept of interns and see how it fits your business.

Read it at: http://smallofficecommunicator.net/Summer_Intern.

I would add the usual caveats about checking your local labor laws and practices before bringing in an intern. Make sure you do it right!

When I managed the Audio Visual Department at Minolta, we had a good relationship with a couple of local colleges, and occasionally would bring in interns to work with us. From my perspective, it was a good arrangement for us, and, I believe, it benefited the students well – as some of them wound up working for the company… not in my department, but the company saw how good they were and found places where they fit nicely into the organization.

What is also interesting is that, notwithstanding the value to the intern of working , “in an office environment'” you may occasionally find an intern with the resources, either at school or at home, who might be interested in working, “virtually” – outside the office environment. Or you may happily find an intern who is well qualified for the work you need done, and really is better suited to work as a freelancer…. but you’ll never know until you start looking.

On the other hand, interns get real world experience that is a definite plus on their resumes. And, sometimes more interestingly, they may find out what they don’t want in an career or employer.

Either way, both the student and the company benefit.

I think that’s good.

To complement the article above for your business, I also have three posts about interns and the benefits to your company of intern programs:

Internships: What Are They, and Why They Are a Win-Win

How to Make Sure Your Interns Benefit from Your Program

How to Create an Effective “Intern Wanted” Ad to Get the Right Intern

Thanks and be well…

DanSig-02

 

 

 

 

 

Spiritual Cinema Circle


Online Content – Different Forms and Their Uses

Using_KeyboardFor business web sites today, there are four main kinds of content:

  1. Text
  2. Graphics
  3. Audio
  4. Video.

Each of these kinds of content has its own pluses and minuses, as each appeals most to different audiences.

Let’s look at each of these four kinds of content and where and how you might want to use them for your business.

Text-Based Content

This is by far the most common type of content on the internet. Just about every webpage you see is based on text content – like this post.

One of the biggest benefits of text-based content is that it’s very search engine friendly. Search engines can’t understand videos or audios, but they definitely can understand text. So when people search for information that matches your text content, they may see your site and click over to you. In other words, if you’re running text-based content you stand a good chance of ranking.

It also requires less preparation to create text content. You don’t need microphones or videos, or expensive graphic editing programs. All you need to do is type and publish.

Graphic-Based Content

Today’s most common graphic-based content online is the infographic. These are graphics designed to convey important information in an easy to digest visual manner, and generally do not need accompanying explanatory notes.

Infographics are generally entertaining, visually exciting, and full of relevant information.

For example, to show the value different types of online content, a graphic that visually breaks down the different types of content and how people respond to them can be very effective. The graphic is more visually exciting and informative than just plain words.

Audio Based Content

Since the advent of Apple’s iPod, audio content has grown explosively because it has become so easy to acquire and share.

Audio content, before the advent of compact MP3 players, had to be consumed in cassette or CD format with associated bulky, expensive players. Today, people easily download audios files and listen to these informative programs with various music player devices anywhere and everywhere; in the car, on the bus, while walking or jogging, at lunch, everywhere. This readily extends peoples’ available learning and information acquisition time and has proven invaluable for many businesses, large and small.

Here is a quick audio clip – which could be a full audio program to either listen to online or download to your portable music player:

Video Based Content

Amazingly flexible and dynamic. Content can be entertaining and informative, and, especially with today’s smartphones, can be viewed almost anywhere you have internet service.

Video content also enjoys the strongest “sharing culture.” When viewers find content that is valuable, they quickly share it with other interested people so good content rapidly spreads. Video content is generally shared more than audio content.

Online Content – Different Forms and Their Uses



Discussion of Text, Graphic, Audio, and Video content for your business on the web.

Though with today’s fantastically versatile computers, quality video production is much easier than it was in the past (I know from many years producing video programs for Minolta), it is still more complex than text, graphics, or audio. You may find that hard to believe considering how many videos are shared every day, but note, I said QUALITY video. As a business owner or person tasked with creating videos that represent your company, you will want to invest the time, energy, and money to create videos that will represent your business well to existing and potential customers.

So which content format is right for you and your business? It really depends on what kind of content you’re creating and how your market reacts to the various formats.

By all means, try all these approaches. See which one your customers respond best to, and then, like everything else that works well in business, repeat, repeat, repeat.

DanSig-02

Your Quality Content Should Speak with Your Voice

Hands_on_KeyboardThe best integrated communications have quality content written by someone who cares – who is passionate – generally has a distinct ring and snap or sparkle. The passion… and the knowledge… show through. You know that they really know what they’re talking about.

The most convincing voice you can use in your quality content is your own voice! Readers are moved by those who speak from the heart with their real voice.

So as you develop your content marketing strategy, how do you find your voice?

First: What Are You Passionate About?

Ask yourself, “What topic can I talk about for hours on end… a topic that I could talk passionately about even if I wasn’t getting paid?” Look for something that really lights you up in life and gets you excited.

For instance, if you operate a hair salon and you’re passionate about hair “coloring” in particular, that is a great place to start. Create and publish several articles on coloring.

You can be sure that not every passion can easily be turned into relevant online content, but you might be surprised at how many people actually do manage to turn their passions into profit-boosting online content.

So when you start with what you’re really passionate about, it will come through in your voice – your readers will, “hear” you.

Next: Express Yourself, but Be a Bit Cautious

If you’re speaking from your heart with your real voice, you may occasionally rub people the wrong way. Remember, you are either the business owner or speaking for the business owner, and people read what you write as the true representation of the company so it’s important to maintain a professional demeanor. As with everything you do with your business, always think of your customer. If you feel your customers may not like what you are saying, don’t say it – you really do want your customers to come back, don’t you?

Then: Create Content to Get the Results You Need

When you’re actually writing content, always speak as you would with a friend and customer. This should lead to honest, sincere, expressive wording that continues to be positive in nature. (Keep in mind the marketing lesson I learned a long time ago… from my parents. “If you can’t say anything nice, don’t say anything at all!”)

So can your readers and customers tell the difference in your writing when you really care if they succeed vs. if you are just writing to, “get something up?” Most likely yes because of the “voice” that you will subconsciously adopt. I’m sure you’ve read supposedly informative pieces in the news or business magazines that just, “ring false.”

When you’re writing content on which your business and its reputation depend, motivate your writing with the answer to questions like:

  • Who are you trying to help with this content?
  • How would you like their life to change as a result of you writing this content for them?

When you are really writing to help, your readers will know – they will sense it, and reward you with trust and loyalty.

Your written voice isn’t “one thing” that your readers and customers will point to and say, “Yeah, I like that.” It’s really the overall impression your writing leaves, and it’s just one part of how your customers perceive your business.

A weak or negative voice can turn people away from your content, but an informed, honest, and passionate voice creates a sense of shared community, loyalty, and following… it’s just good for business!

DanSig-02

 

 

Mimeo

Ali Brown’s NEW Higher Power Course Starts Soon!

Alexandria_BrownWell, if you haven’t heard yet, here goes.

Entrepreneur Ali Brown is officially announcing her NEW 7-week in-depth course on partnering with Spirit to co-create more peace, purpose, profits, and joy in your life.

It’s what she’s been creating based on the incredible response to her “Revelation” call. I hope you were able to listen to that call (it was AMAZING, but if you didn’t hear the call, the replay is available here)… and if not, this new course is where Ali is going to do some serious up-leveling together with all of you.

It starts next week, so don’t want you to miss out.

You can read about her new course here: http://smallofficecommunicator.net/Higher_Power-01

Ali said that birthing this course was one of the most emotional and joyous experiences of her life. And it was seriously divinely inspired.

She’s learned, time and time again, that when she re-connects with Source is when things get easier… she gets on a path of less resistance, and truly steps into who she is supposed to be, and where she is supposed to be going.

And when she gets DIS-connected, is when things get, well, more challenging… and she’s not happy.

And Ali’s come to realize, a lot of YOU are going through the same thing.

This course is bringing women (and men) from all over the world together for seven full weeks to go through a powerful transition together.

TAKE A PEEK HERE: http://smallofficecommunicator.net/Higher_Power-01

The course starts in less than ONE week, on Tuesday, May 20… and I hope you’ll be there with us. (All calls are recorded too though, so don’t worry if you can’t make all of them live – you’re covered! Just make sure to register though: http://smallofficecommunicator.net/Higher_Power-01

DanSig-02

Ali Brown’s Revelation! Audio Replay is Now Available

Entrepreneur Ali Brown’s free teleseminar, “Revelation! 3 Keys to Honoring Your Highest Calling” was a HUGE hit, and really made a powerful impact on listeners.

Just look at some of the amazing comments that have been pouring in:

“Thank you for being so willing to be transparent, so open and honest about your Revelations. Sharing your keys has been the answer to a prayer and the confirmation that I am headed in the right direction and on the right path.” ~Sheree Creath

“Perhaps your best work so far Ali. The generous quality of this program, so very much based in your experience, is tangible.” ~Cory Kemp

“Thank you for speaking a language that resonates with so many of us. Thank you for opening up and speaking such a beautiful truth. I feel inspired now that I can be successful without “pushing” my way to success.” ~Angelique Ward

If you missed the teleseminar live, the audio replay is now available. You can access the recording here now.

During the call, Ali shared from her soul about how she’s partnered with Spirit to co-create more peace, purpose, profits, and joy in her life… and how you can do it too.

Ali also let everyone know about an opportunity to dive deeper with her personally on this journey. But you’ll have to listen to the recording for more info on that!

The “Revelation” audio recording will only be up for a limited time, so go listen to it as soon as possible. (Because it’s really THAT GOOD!) http://smallofficecommunicator.net/Revelation-03

 

 

DanSig-02

 

Why Content is Still the King of Online Marketing

King_Crown-01Long before the internet was the reality it is today, what defined print was, “content is king.” So today, when online content is seen far more than print content, many of the world’s top Search Engine Optimization experts and web marketing experts still say that… “content is king.”

Why? Even after decades, no matter where words are found, content is still at the heart of good marketing?

Loyalty

When I worked in a retail camera shop and later at Minolta, I knew that businesses aren’t sustained by first-time buyers. We knew, and any successful business confirms, that repeat customers are what keep businesses going.

But more important, look at newspapers and magazines today. They make money from people who’ve read their content and decided it was so good they either want to purchase again or subscribe – repeat business. If businesses had to earn new customers every time in order to bring in income, they’d be long out of business.

But many businesses approach their online presence in the same way. Instead of focusing on repeat visitors, they focus on the often clunky phrasing that they feel appeals to search engines so they can get more new customers.

However, at the end of the day, the companies that are frequently publishing good content are getting most of the traffic from repeat visitors who enjoy that content. Sure, search engines love to see visitors that they send to sites stay and read – but the businesses would be a fraction of what they are today if they didn’t have great content.

Here, I make the additional statement, “Quality is Queen!” In order to be effective – and keep your visitors on your site and coming back, the content must be engaging, helpful, and relevant to what your target audiences is looking for.

Search Engines Love Quality Content

Almost from the beginning, Google and the other search engines have worked very diligently toward giving results that will keep searchers engaged. They actually track how long people stay on sites to which the search engines have sent them… that’s how they identify quality content. towards pulling up better results that are more closely related to the user’s intent. And once they have identified a site that delivers quality content (measured by how long people stay on the site), they know they’ve done it right. Why do they want that kind of “customer approval?” It’s their business. If they send a searcher to a site and the searcher stays there, then the search engine has done a good job… and people will go back and continue to use search engines that consistently find the information they’re looking for. That’s how THEY generate repeat business and build relationships.

Now, search engines are getting much smarter, so marketers who focus primarily on marketing tactics rather than quality content may find their traffic slowing down.

Google, as the leader in search engines, has shown this repeatedly by regularly downgrading the importance of low-quality links and enhancing the importance of usage statistics and other metrics that actually measure the content of a website.

So when you create websites based on great content while still paying attention to basic SEO, your site will most likely flourish. If you put all your eggs in the SEO basket and offer relevant content, you’ll spend your life trying to stay one step ahead of the search engines.

The value of great content – soft selling your product or service

The other side of the great content coin is that it’s also a powerful informational selling tool that can underscore the value of your products and services… and do so automatically.

Great quality content builds the relationship with your readers… a relationship that leads to trust… and ultimately, to sales.

Great quality online content that enhances your potential customers’ understanding of your industry and your products is your best bet for continued overall marketing success.

DanSig-02

Guest Post: “Faith is the New O.S.” by Ali Brown

Alexandria_BrownIn 2002, I had been married two years to my first husband, whom I’ll just call “G”. While we each had our own reasonably successful business ventures (I was just really starting to ramp up my online business), we were still struggling financially, living in a rented one-bedroom apartment in Los Angeles, and carrying more than $30,000 in credit card debts. It was surely causing a lot of stress in our marriage.

A friend of ours invited us to attend a “money mindset” seminar that sounded perfect for our situation. Although the event was free, it was still a big decision to take three days off, drive down to San Diego, and pay for a hotel.

Once we arrived, our initial skepticism transformed into excitement and hope, as we listened to the information, did verbal and written exercises, shared, cried, sang, and broke boards with karate chops. (Yep, we drank the Kool-Aid.)

I remember driving home with G after that event, listening to him talking with a friend on his cell phone, and he sounded different—positive and confident, like the man I had originally married. It was so attractive! I felt different too. I was so excited for us to grow together, to have a bright future, to live together in this new positive mindset we’d found. I could barely sleep that evening.

The next morning, I got out our workshop materials, and we continued the work we agreed to do each morning. The first week was no problem. Then, the next Monday morning G made some excuse, and the next day, and the next day, and that was the end of that. I kept doing them alone.

The next time we took our weekly walk along the beach by the large and stunning multimillion dollar homes, I told him I wanted to start going to open houses… to set the intention we’d one day have a gorgeous home like these. He said, “Why should we bother? We’ll never have a house like this. We’re in tons of debt.”

I went by myself. (And, later, I actually bought one of those houses… but that’s another story.)

In the months that followed, my business began to grow, and more money started coming in. I excitedly shared these results with G (“See? It’s working. Isn’t this exciting?”) and gently encouraged him to get back on track. Finally I realized he didn’t even want to hear about my success. He finally got angry and said, “Listen, I did the seminar, I get it… I don’t need to do that stuff every day or think that way, OK….”

I didn’t make a big deal out of it, and I let him be.

But as I grew, both personally and financially, and began investing in my growth via trainings, workshops, and coaching, G became more stuck and frustrated. I tried everything… helping him with business ideas, getting us counseling, hiring him a coach, and more.

And then one day, I realized his negativity had become absolutely toxic, and I just couldn’t carry him anymore. I was heartbroken but knew I had to move on. (He didn’t argue with me.)

What was the difference here? Was it really my attending seminars and getting the coaching and doing the personal work that made me successful, and not G?

Well, no. Because you also see a lot of folks going to seminar after seminar and not getting results.

Really the core difference was that I was learning to live in faith. It was truly my new OS (operating system), and still is today.

While unpacking boxes with Brett at our new home in Scottsdale, I came across a great book a friend introduced me to years ago. It’s by Robert Russell, and it’s called God Works Through Faith.

(And if you’re not comfortable with that G word, whatever. Just insert your own here, like Source, Spirit, Universe, Higher Power… just stay with me here.)

He writes, “Faith is the belief that you have the power to do all things. It is a magnetic power that attracts the answer to your prayer. Results do not come by chance, accident, or fate. They are molded by your faith in your power through God.”

Faith is belief in what you cannot see and cannot understand. It’s belief in a power greater than you.  And when you align with it, stay in faith, let it flow through you, and follow its messages, miracles happen.

This doesn’t mean I don’t have my moments of worry, fear, or doubt. But the key is simply catching yourself when you go to that place. Take a deep breath and gently redirect your thoughts to what you want to happen, how you want to be, and how you see your life and business evolving.

One of my favorite teachers on worry is Joyce Meyer. She says worry is negative prayer—it’s essentially praying for what you do NOT want.

Worry is a huge problem for most of us, and especially for women. I come from a long line of worriers, and this is something I have to continually monitor and manage. If I don’t, it will just eat me alive.

I seem most vulnerable to this right when I wake up in the morning. My to-do list comes crashing down on my head as soon as I open my eyes. An endless list of things for the business, the house, the kids, my mom. If I don’t immediately take control of my thoughts in a positive way, my brain will instantly start spiraling downhill. (And now that I have children, this has also seemed to double, by the way.)

To shift it, I take a deep breath and move into gratitude… I think about all the wonderful things in my life right now such as my twin babies and their dad, our beautiful new home in the desert, having a business and clients I love, and the exciting opportunities I know are in front of me. That seems to get me in the right direction, and all the little things in the way seem to lose their power over me.

There’s a lot more to it, but that’s what gets me started in the right direction. Because I found faith to be such a powerful part of what drives me and my success, I’m hosting a call next Thursday, May 8 called “Revelation! 3 Keys to Honoring Your Highest Calling” and it’s free! You can find out more and register free here.

Question: How do YOU stay out of fear and in faith?  Please share your BEST way below! I’d love hear about it in the comment section below. ~Ali
© 2014 Ali International, LLC

“Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com

Book Review: Global Cheap “Budget Travel Guide”

Budget-Travel-GuideJust a quick note, I found a really great book for business people who are looking for lots of interesting ways to save money on travel, both for business and for pleasure. Brad Alexander, a former travel industry insider, has written a great compendium of travel tips and techniques that will save you a lot of money every time you travel. It’s called: “The Budget Travel Guide,” and you can read the full review here.

In my work at Minolta, I was involved in many site selections and inspections selecting properties for the sales meetings (large and small), press conferences, and product introductions we did over the years. Sometimes, I worked with the hard working folks at the travel agency, sometimes I made the arrangements by myself. And, of course, this was before the days of the internet and all the travel resources that are available online now. (I once set up a site scouting trip where I was able to inspect and plan for staging our shows in hotels in Chicago, San Francisco, Los Angeles, and Dallas – all in one day! – I left New Jersey in the morning, and slept in Dallas that night… aren’t time zones wonderful. Now, I could probably set that up in an hour or so.) What Brad did in this book was combine his knowledge of the travel industry along with a compendium of online travel sites for a complete – and I mean REALLY COMPLETE reference book on traveling quickly and easily, and for as little money as possible… a really nice combination.

You can read the review here, but long story short, I very much recommend Brad Alexander’s book, “The Budget Travel Guide.

DanSig-02

Strategic Communications – Communication Plan Analysis Part 3

7K_Intro_01In the first post in this series, we examined the need… the “Why are we doing this?” step that drove the program, and provided the yardstick against which performance would be measured. To recap:

The existing situation or problem:

  • Moderate existing market share
  • Lack of respect for the company because of “me too” products in the past
  • Low company sales force morale from carrying unexciting products
  • Exciting new product with unfamiliar new technical concepts demanding extensive training
  • Need for personal contact by company executives with key customers

The goals – what were the desired measurable results of the communications plan?

  • Improved market share, as measured by industry accepted research, and increased sales
  • New levels of respect for the company in the market place
  • The brand established in the industry and with consumers
  • Retail sales staff excited, educated, and informed about new product, and motivated to sell it and the company

The Obstacles:

  • Low respect for company in the market place
  • Large number of outlets and sales staff to be informed/trained across the U.S. and Canada
  • Wanted entire launch in a small window so later viewers would not feel “left out” or feel “finally got around to us”
  • Bad time of year to travel a Road Show

In the second post, we looked at the second step of the process, the actual program:

  • A major National Sales Meeting to introduce the product to the sales force – it consisted of:
    • Product Introduction
    • Product Training
  • An innovative Press Conference
  • Road Show
    • Impressive, big screen live event, toured to several major U.S. and Canadian markets.
    • Company executives would travel with the show to deliver the message face to face and “press the flesh”
  • Major PR effort not only to publish the product, but also the unique way in which it was announced

So what happened?

In a nutshell, a record breaking success:

  • The company moved from #2 in sales to a VERY strong leadership position… #1+ in less than four months as measured by industry standards.  Sales for at least one competitor virtually stopped during the next several months after the introduction
  • The event enhanced the visibility and credibility of the company as shown by comments in field sales call reports, industry publications, and the consumer press
  • The new brand gained almost instant recognition by dealers and consumers alike
  • Retail sales staff kept the company and brand top-of-mind for many YEARS after the event
  • Sales remained high for many YEARS after the event
  • The “Coat-Tail effect” significantly improved sales for other company product lines
  • The launch was so successful, that the process was repeated, successfully, two more times for later line extension launches with the same winning results, again keeping company and brand very much, “Top of Mind”

This is a process that works.  First, define the goals and objectives.  Then use the best combination of tools to achieve those goals.  Then make sure you actually did achieve, or better, surpass, those goals. Document the results thoroughly so you can look back at them to refresh your memory for the next program, and to show management that your strategic communications efforts are provably excellent.

Have you had similar success with a communications plan? Share your process and results!

DanSig-02


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