Do You Know Sharyn Sheldon – You Should!

sharyn-headsho_webMy almost North Eastern New Jersey neighbor and fellow entrepreneur, Sharon Sheldon, after MONTHS of planning and very hard work, had re-branded her business from Business Content PLR to Content Sparks. I have been a customer of hers for quite a few years, and highly recommend her products. In case you are new to her type of business, she operates in a niche called, Private Label Rights, or PLR, materials. Her products are articles and complete information packages that business owners can, LEGALLY, re-brand by editing and adding their own information and spin to the stories, videos, and information. This is an excellent way for business owners with web sites to build valuable content that helps their customers and that the search engines love. She has started a series of posts on her blog that tells the story of her, successful, re-branding efforts, and I highly recommend you read them.

Also, as a way of introducing her new web site, she is offering a bunch of amazing packages of her materials at VERY SIGNIFICANT DISCOUNTS. The packages change each day, and she is actually on the third day of her launch program, so, again, you will benefit greatly if you get to her site and read her story, then see if today’s (Friday) “Business Tools for Success Bundle” is something that can help you in your business. I find it really amazing how her materials are easily re-purposed in several ways that are valuable to you, my loyal readers.

And, just for fun, she is also offering a free download… a free content planning template to help you:

  • Kick-Start your content marketing campaigns
  • Build your reputation as an expert as you publish content every month
  • Attract new customers even while you sleep….your content will do the work for you

Enjoy Sharyn’s new site, and I hope you benefit from here content.

DanSig-02


Website Creation Workshop News from Christina Hills

WordPress_Site-I know that the “rules” say that blog posts should be short… but I’m going to break the rules because I have THREE outstanding and important updates and offers from my colleague Christina Hills’ Website Creation Workshop, so let me get right to it.

First… did you miss out on the free webinars Christina has been offering this month on how to nail down the fundamentals of your online business and create your own beautiful website using WordPress?

This is a really HOT topic right now! Thousands (including me) have joined to learn the latest tips and techniques on how to keep your website and your business relevant in 2015.

Believe me; the same rules as always don’t necessarily apply anymore…especially when it comes to your website.

I didn’t want you to miss this great opportunity to learn from and get your questions answered live by Christina…

That’s why I’m happy to let you know that Christina is offering another FREE, live webinar this week called, “Easily Create Beautiful WordPress Websites Using WordPress Even If You Hate Technology…” It’s not just a recorded “replay,” it’s another live webinar with Q&A at the end so you get all you questions answered.

Free sign up: http://smallofficecommunicator.net/Webinar2_e

In this FREE live 90 minute webinar you’ll discover how you can easily create your own attractive and professional looking website fast. This webinar is specifically for NON-designers and non-techie people who want to know the do-it yourself secrets to rapid website creation of highly successful coaches, speakers, entrepreneurs, authors, and healers.

During this empowering webinar, Christina will show you…

  • The secret to rapid website creation (Hint: It’s WordPress, but Christina shows you how to do it easily and quickly – last week during the webinar, she actually built a site – live!)
  • How to create your website even with zero technical skills or graphic design skills.
  • How to find and use professional grade, click simple, ready-made website designs to build an attractive website fast.
  • The difference between WordPress.com and WordPress.org (and which one you want to use without fail – hint again, WordPress.org, but, again, Christina shows you why and how.

On this webinar, she will show you how, with WordPress, you can build your own websites, without having to rely on someone else every time AND without having to become a tech-geek! It is so cool to be able to quickly and painlessly get into your website and make quick changes whenever you want without having to wait for your webmaster.

Free sign up: http://smallofficecommunicator.net/Webinar2_e

———- Webinar Info ———-

Event:     Easily Create a Beautiful Website in WordPress Even If You Hate Technology!
Date:      Wednesday, January 21st, 2015
Time:      3:00pm Eastern /12:00pm Pacific
Duration: 90 minutes

(You can listen by phone or computer)

To get registered for the webinar, go here: http://smallofficecommunicator.net/Webinar2_e

—————————————-

Christina’s calls are always filled with gems and inspirations. I think you’ll love this one, too.

P.S. Go here now to get all the details: http://smallofficecommunicator.net/Webinar2_e

 Second… NEW CONTENT!

“How a Technophobic Creation Coach Who Nearly Gave Up On Her Dream Transformed Into a Confident Delegator and Business Owner Who Got Her Message Online and Landed a Deal with Hay House Publishing”

This is brand new from Christina, and the link takes you straight to this Success Story video. The page also has a link for you to sign up for Christina’s free webinar on Wednesday: “Easily Create Beautiful WordPress Websites Using WordPress Even If You Hate Technology…”

You can view this exciting and informative video here: http://smallofficecommunicator.net/Lisa_Story-e

 Third: Theme Design Free PDF Download

Do you wish you had a beautiful website without having to pay designer prices? Well Christina just published a brand new report for 2015 that shows you how anyone – everyone – can create a beautiful website.

It’s called “5 Rules for Successfully Choosing a Website Theme That Will Grow Your Business”

 

You’ll learn the tricks to creating beautiful websites quickly, and at minimal cost. And hurry, as it’s available for a short time only.

You don’t have to be a graphic designer to do this!

And you don’t have to pay fancy designer prices either.

Get your copy here and see for yourself… http://smallofficecommunicator.net/Free_Report_Email

P.S. You really can create a beautiful, professional looking website without having to hire a designer. Read Christina’s new report now: http://smallofficecommunicator.net/Free_Report_Email

So that’s it… THREE outstanding updates and offers from Christina Hills’ Website Creation Workshop that can help you break out of 2014 and explode your business for 2015.

  1. A live repeat of Christina’s webinar: Easily Create Beautiful WordPress Websites Using WordPress Even If You Hate Technology…
  2. The exciting web video: How a Technophobic Creation Coach Who Nearly Gave Up On Her Dream Transformed Into a Confident Delegator and Business Owner Who Got Her Message Online and Landed a Deal with Hay House Publishing
  3. The FREE theme design download: 5 Rules for Successfully Choosing a Website Theme That Will Grow Your Business

All are highly recommended.

DanSig-02


Free WordPress Webinar

WordPress_Site-Did you miss out on the free WordPress webinar my colleague Christina Hills has been offering this month on how to nail down the fundamentals of your online business and create your own beautiful website using WordPress? I attended online, and Christina really packs a lot of information into these sessions!

This is a really HOT topic right now! Thousands have joined to learn the latest tips and techniques on how to keep your website and your business relevant in 2015.

Believe me; the same rules as always don’t necessarily apply anymore… especially when it comes to your website.

I didn’t want you to miss this great opportunity to learn from and get your questions answered live by Christina… (When you’re on her calls live, she always allows enough time for a great Q&A at the end.)

That’s why I’m happy to hear Christina is offering another FREE, live webinar next week called, “Easily Create Beautiful WordPress Websites Using WordPress Even If You Hate Technology…”

Free sign up: http://smallofficecommunicator.net/Webinar2_p

In this FREE live 90 minute webinar, discover how you can easily create your own attractive and professional looking website really fast. This webinar is specifically for NON-designers and non-techie people who want to know the do-it yourself secrets to rapid website creation of highly successful coaches, speakers, entrepreneurs, authors, and healers.

During this empowering webinar, Christina will show you…

  • The secret to rapid website creation that highly successful entrepreneurs use to grow their online businesses.
  • How to create your website even with zero technical skills or graphic design skills
  • How to find and use professional grade ready-made website designs to build an attractive website quickly and easily.
  • The difference between WordPress.com and WordPress.org (and which one you want to use without fail)

On this webinar, she will show you how, with WordPress, you can easily build your own websites without having to rely on someone else every time AND without having to become a tech-geek!

Free sign up: http://smallofficecommunicator.net/Webinar2_p

———- Webinar Info ———-

Event:     Easily Create a Beautiful Website in WordPress Even If You Hate Technology!”
Date:      Tuesday, January 21st, 2015
Time:      4:00pm Eastern /1:00pm Pacific
Duration: 90 minutes

(You can listen by phone or computer)

To get registered for the webinar, go here: http://smallofficecommunicator.net/Webinar2_p

—————————————-

Christina’s calls are always filled with gems and inspirations. I think you’ll love this one, too.

DanSig-02

 

 

P.S. Go here now to get all the details: http://smallofficecommunicator.net/Webinar2_p

Fundamentals of Building an Online Business News from Christina Hills

2015_WebFirst, I wish all of my loyal readers Blessings and a Happy, Healthy, Safe, and Prosperous New Year!

Ad-Small_webNext, I thought I’d expand on my note a few days ago by including comments from your instructor for the upcoming Fundamentals of Building an Online Business webinar this coming Tuesday. So let me introduce Christina Hills… one of two people I trust to teach using WordPress to easily create productive web sites for your business.

Over to Christina…

Building a business online can really be baffling.

The techie language people use can be intimidating and confusing.

And it probably seems like there are a lot of “moving parts” to master.

But what gets lost in all the geeking out is that you just want to impact more people and get paid well to do it!

So let’s put an end to your confusion then with my free webinar training “The Fundamentals of Building an Online Business”

In this webinar, I will share with you how to build a profitable online business that lets you serve more people and impact the world in a bigger way.

–> Click here to save your spot now…

During this free 60 minute webinar, you will achieve a true understanding of how marketing and making money on the internet really works.

Attend and discover…

  • How Selling Works Online, Including How Money gets from the Buyer through the murky cloud of Shopping Carts, Gateways, Merchant Accounts and into your Bank Account.
  • How Email Marketing Works. (It’s true what they say… the Money is in the List!)
  • How Social Media can work to bring the perfect people to you “doorstep” so that you can invite them in and starting building the relationships that lead to new clients and customers.

This webinar will make building an online business seem super simple…

Once you understand how business works online, you’ll be ready to kick some serious butt in 2015 and strategize how YOU can create a successful business online too.

Get registered here now:

> Click here to save your spot

————- Webinar Info ———————
Event: The Fundamentals of Building An Online Business: A Visual Webinar
Date:  Tuesday, January 6th, 2015
Time: 4:00pm Eastern / 1:00pm Pacific
Duration: 60 minutes
(You can listen by phone or computer.)
TO ATTEND THIS Webinar, Go Here NOW…
http://smallofficecommunicator.net/Fundamentals
—————————————————-

Trust me…putting together your business the “right” way from the get go is the only way to keep your sanity!

Cheers,
Christina Hills
Your Teacher/Mentor/Coach for WordPress

P.S.  Register now so you can hit the ground running in 2015 and achieve all of your goals in record time.

–> http://smallofficecommunicator.net/Fundamentals

P.P.S. I use lots of pictures when I teach, so if you’re a visual learner like me, this might be exactly what you need to finally connect the dots!

P.P.P.S… from Dan… by all means, if you are looking to expand your business onto the web, Christina’s information is a great place to start.

DanSig-02

Free Webinar: Fundamentals of Online Businesses

Are you confused about how to fit together all the bits and pieces of a successful online business?

Wouldn’t it be great to truly understand the “secrets” of how to build your business in a way that allows you to make more money while also giving you the freedom to create more programs and serve more people?

Ad-Small_webSound good? I hope so, because I want to invite you to join my friend, Christina Hills, for a free webinar training: “The Fundamentals of Building an Online Business: A Visual Webinar…”

In this webinar, Christina will share an easy-to-understand visual overview of how to finally build a profitable online business.

Click here to save your spot:

During this free 60 minute webinar, Christina will help you achieve a true understanding of how marketing and making money on the internet really works.

Click in on this webinar and discover…

  • How Selling Works Online, Including How Money gets from the Buyer through the murky cloud of Shopping Carts, Gateways, Merchant Accounts and into your Bank Account.
  • How Email Marketing Works. (It’s true what they say…the Gold is in the List!)
  • How Social Media can work to bring the perfect people to your “doorstep” so you can invite them in and starting building relationships that lead to new clients and customers.

You’ll enjoy this because Christina has a knack for teaching complex subjects and making them super simple.

Once you understand how business works online, you’ll be ready to really hit it in 2015 and strategize how YOU can create a successful business online for yourself.

Get registered now:
-> http://smallofficecommunicator.net/Fundamentals

————- Webinar Info ———————

Event: The Fundamentals of Building An Online Business: A Visual Webinar

Date:  Tuesday, January 6th, 2015

Time: 4:00pm Eastern / 1:00pm Pacific

Duration: 60 minutes

(You can listen by phone or computer.)

TO ATTEND THIS Webinar, Go Here NOW…
http://smallofficecommunicator.net/Fundamentals

Trust me…putting together your business the “right” way from the get go is the best way to keep your sanity!

Cheers,

DanSig-02

 

 

 

P.S.  Register now so you can hit the ground running in 2015 and achieve all of your goals in record time.

–> http://smallofficecommunicator.net/Fundamentals

P.P.S. Christina uses lots of pictures when she teaches, so if you’re a visual learner like me, this might be exactly what you need to finally connect the dots!

The Raw Truth About Persuasion and Copywriting!

By Lorrie Morgan-Ferrero, Expert Copywriter Strategist

Lorrie_Morgan-FerreroI get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way that lowers resistance to new information and is acceptable to his or her mind.

One discipline that translates nicely to writing persuasive copy is NLP or Neuro Linguistic Programming. NLP isn’t a replacement for good copywriting. It’s a turbo boost. Meeting a person on his or her own level by using familiar words puts YOU in control of the communication almost immediately.

Have you ever been moved to buy a pair of sexy shoes instead of the sensible, comfy shoes you really needed? But when you got home you didn’t know how you got over the resistance of spending the money? See, people understand the RESULT of making a purchasing decision, but are often unaware of the internal recipe that gets them there. We all know we tend to buy based on emotion over logic. In fact, most buying decisions are largely emotional.

WHO’S RIGHT ANYWAY?

We can all agree there are two sides to the brain, correct? The left (logical) and the right (emotional). Interesting fact: information is first perceived by the emotional right brain. Then within a fraction of a second, it shoots over to the logical left. Then finally, once again, is reflected to the emotional right. In other words, every message we get is influenced by the emotional right brain. Pretty fascinating, huh?

Here is the basic principle of NLP as I understand it. There is no mental resistance to an idea you perceive as your own. And whenever any of us engages our imagination, we think we came up with the idea ourselves. So it must be great!!! It aligns with our own beliefs so it’s unconsciously accepted as being the truth and you act as if it’s true. So NLP always prefers to presuppose that changes can be made quickly and automatically.

So let’s cover some NLP principles and how to use it in the art of persuasive writing.

PACING

Pacing is putting yourself in the prospect’s shoes through languaging. Look at David Ogilvy (one of the greatest advertising masters who ever lived) as an example. His first headline for Rolls Royce didn’t come from HIS mind, but that of an engineer at the factory. Ogilvy was told, “You know David, the loudest noise from this Rolls Royce comes from the clock on the dashboard at 60 miles an hour.” And David thought this man, this engineer must know something because he’s constantly in the flow about changes and revisions and everything happening at the Rolls Royce factory. So David did his research and made a connection. I’m not suggesting the engineer was deliberately using NLP on David, but it’s an illustration of how we as humans connect the dots and are able to write persuasively as a result.

Though similar to empathy, pacing is a bit more complex. In pacing, you actually encourage the prospect to use visualization or other accessing cues in a very subtle and vague way. These are the same communication skills of matching, mirroring and rapport that allow you to pace and lead someone to the sale.

NLP Master Ross Jeffries says, “People will not accept that you are an authority on where they should go unless they accept you’re an authority on where they are at.”

In other words, if you’re reading a letter or listening to a podcast, it makes sense for me as a writer to mirror that experience for you.

Then you subtly relax:

  • “As you’re sitting there reading this letter…”
  • “As you are sitting in front of your computer…”
  • “While you are listening to this broadcast…”

Any of those phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

What if you knew how to get on that person’s “wave-length”? You would have a totally different outcome – the outcome you wanted! That’s the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

PRESUPPOSITION OF AWARENESS

This technique also ties to speaking directly to your own target market. (If people don’t have their target market nailed down, it doesn’t matter how good their copy is. It doesn’t matter if you’re trying to sell beef to a vegetarian. It’s just not going to work. So you really have to zone in on your target market.)

The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

  • “As you become aware of…”
  • “As you recognize …”
  • “I’m not sure just how excited you can get about this offer but…”

The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc., following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

PRESUPPOSITION OF TIME

This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

  • “Before you order today…”
  • “After you make your decision to order…”
  • “While you are filling out your order form…”

Use language patterns to move yourself and others in a direction that results in a win-win situation. The truth is that we are selling ourselves every day, all day long. Doesn’t it make a lot of sense to use communication skills like NLP to lead someone where you want them to go? And the more that happens, the more successful you will be with your copy.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor,” Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

CLICK HERE to learn more about Lorrie’s insightful She Factor Copywriting Bootcamp and her other amazing products.

Ten Tips from My Book, Business and Baseball

Ten Business Tips to Learn from America's Pastime: Baseball.

Great Article on Evaluating Outside Supplier Relationships

Just spotted a great article, again, in Ad Age Daily: “Even the Best Client-Agency Relationships Need Evaluations” by Judy Neer. You can read it here.

When you read the article, obviously, Ms. Neer is talking about large clients and large agencies. But her ideas scale down very well to small businesses, small offices, and Small Office Communicators. Evaluating Outside Supplier Relationships is important for us also. If we are hiring outside suppliers, we can get comfortable with these relationships. A great example of this was when I was running my department at Minolta. I had my, “A Teams” of freelancers that I would bring in for projects. I had one team for video, another team for business meetings, another one for print, etc., and these teams tended to be fairly stable. But, for a couple of reasons, I actually evaluated each team for almost every production event. First, I always asked, “Is this the right collection of talent for THIS PARTICULAR project?” And occasionally, it was necessary to make slight adjustments. The other reason that I needed to evaluate each production team was availability. No matter how early in the process I was able to invite resources into the project, occasionally, the people I wanted for that project were already booked elsewhere, so I had to make adjustments. Sometimes these changes worked well (and these people became new team members), sometimes, not. And, this second point is, to me, one of the major advantages of using freelance/virtual assistant resources. As a video director (one of my Video “A Team” members) used to say, “I’m only as good as my last job.” Each of us, as Small Office Communicators, always has the choice of whom we bring onto the team for our communication projects. And that is where Evaluating Outside Supplier Relationships comes into play.

The best place I found to handle these types of evaluations is during the follow up phase of the project. You should sit down with your team, even if it is only via telephone, Skype, or Google Meetup, this is evaluation time. And it is our responsibility, as project managers, to let each team member know how well… or not… they contributed to the project. This helps set expectations for the next project, and in the rare case of someone who may not be invited back, they will see why they won’t be invited back.

By all means, read Judy Neer’s article, and scale it down to your operation. I’m sure it will help you maintain the productive operations that you need for your business.

Read: “Even the Best Client-Agency Relationships Need Evaluations”

Leave a comment and let us know how you evaluate your freelancers and virtual assistants.

DanSig-02

Social Media Excellent Tool for Small Offices and Small Business

I just spotted an excellent article in Ad Age Online, “Small Businesses Spend More on Social Than Any Other Media”

The middle of the article where Ms. Maddox talks about social being, “…a convenient and user-friendly platform by which they can connect with their local market…” really is the heart of the issue for the small business and small office communicator. Social media is also an ideal use of freelancers and virtual assistants (VAs). These helpful resources do not need to be in your office all day every day, they can easily work from home, or even mobile while on vacation… a really versatile, economical, responsive, and practical resource. My feeling is that it, in many ways, has the quick reaction and value of PR rather than normal media advertising.

As you consider your future communication plans for your small office or small business, consider adding a freelancer or virtual assistant to the mix to economically keep you in touch with existing customers and prospective new customers on an ongoing basis. Your social media efforts can work as a nice complement to your email efforts – and the two together may very well allow you to offset some of your traditional media advertising so you wind up with an insignificant increase in costs, but a worthwhile increase in visibility.

Read this excellent article here.

DanSig-02

Great Storytelling Article with Kevin Spacey

Just read a great follow up article to our series on Marketing with Storytelling. All I need to say is, “Yup!” Kevin appeared at Content Marketing World in Cleveland, and wowed the audience supporting what all of us in marketing have known for a LONG time, Storytelling Sells!

You can read the article here. By all means do.

DanSig-02


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