Online Content – Different Forms and Their Uses

Using_KeyboardFor business web sites today, there are four main kinds of content:

  1. Text
  2. Graphics
  3. Audio
  4. Video.

Each of these kinds of content has its own pluses and minuses, as each appeals most to different audiences.

Let’s look at each of these four kinds of content and where and how you might want to use them for your business.

Text-Based Content

This is by far the most common type of content on the internet. Just about every webpage you see is based on text content – like this post.

One of the biggest benefits of text-based content is that it’s very search engine friendly. Search engines can’t understand videos or audios, but they definitely can understand text. So when people search for information that matches your text content, they may see your site and click over to you. In other words, if you’re running text-based content you stand a good chance of ranking.

It also requires less preparation to create text content. You don’t need microphones or videos, or expensive graphic editing programs. All you need to do is type and publish.

Graphic-Based Content

Today’s most common graphic-based content online is the infographic. These are graphics designed to convey important information in an easy to digest visual manner, and generally do not need accompanying explanatory notes.

Infographics are generally entertaining, visually exciting, and full of relevant information.

For example, to show the value different types of online content, a graphic that visually breaks down the different types of content and how people respond to them can be very effective. The graphic is more visually exciting and informative than just plain words.

Audio Based Content

Since the advent of Apple’s iPod, audio content has grown explosively because it has become so easy to acquire and share.

Audio content, before the advent of compact MP3 players, had to be consumed in cassette or CD format with associated bulky, expensive players. Today, people easily download audios files and listen to these informative programs with various music player devices anywhere and everywhere; in the car, on the bus, while walking or jogging, at lunch, everywhere. This readily extends peoples’ available learning and information acquisition time and has proven invaluable for many businesses, large and small.

Here is a quick audio clip – which could be a full audio program to either listen to online or download to your portable music player:

Video Based Content

Amazingly flexible and dynamic. Content can be entertaining and informative, and, especially with today’s smartphones, can be viewed almost anywhere you have internet service.

Video content also enjoys the strongest “sharing culture.” When viewers find content that is valuable, they quickly share it with other interested people so good content rapidly spreads. Video content is generally shared more than audio content.

Online Content – Different Forms and Their Uses

Discussion of Text, Graphic, Audio, and Video content for your business on the web.

Though with today’s fantastically versatile computers, quality video production is much easier than it was in the past (I know from many years producing video programs for Minolta), it is still more complex than text, graphics, or audio. You may find that hard to believe considering how many videos are shared every day, but note, I said QUALITY video. As a business owner or person tasked with creating videos that represent your company, you will want to invest the time, energy, and money to create videos that will represent your business well to existing and potential customers.

So which content format is right for you and your business? It really depends on what kind of content you’re creating and how your market reacts to the various formats.

By all means, try all these approaches. See which one your customers respond best to, and then, like everything else that works well in business, repeat, repeat, repeat.


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