Just Re-Read David Ogilvy’s “How to Create Advertising That Sells”

You should too!

David Ogilvy, and his star 50s, 60s, and 70s advertising firm, Ogilvy & Mather, created a series of full page newspaper “house” ads that opened their philosophy of advertising to everyone. They used these ads, quite successfully, to get new clients, but for us, as Small Office Communicators, there are lessons to be learned… lessons we can use every day as we create or supervise the creation of our integrated marketing communications – or, “Common Sense Marketing Communications,” to help gather, inform, and grow customers for our companies.

The fourth in the series was, “How to Create Advertising that Sells,” and I could go through all 38 points (and 1909 words) and tell you about it, but not as well as you reading it yourself – which you can right here.

So as you read through Mr. Ogilvy’s piece, turn what he learned into questions about your own promotional executions. Answer honestly and well, and I can pretty well assure you that when you bring a lot of these insights to your own marketing and marketing communications efforts, you should definitely see results you’re looking for.

And, of course, you’ll want to read what David Ogilvy had to say about these ads in his classic book, Ogilvy on Advertising. You can get your copy of, “Ogilvy on Advertising” here.



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