Great New Book! Solving the Email Puzzle in Today’s Integrated Marketing World

Great news for Small Office Communicators looking for insight into building a productive email program for your company. I just published my new book, “Solving the Email Puzzle in Today’s Integrated Marketing World.”

Email Book Cover

I’m sure you’ve heard that the proliferation of social media today has many people marketing for small business puzzled and, from my perspective, incorrectly thinking that email marketing is finished. For me, nothing could be further from the truth. In fact, coupled with today’s responsive web design and social media, email should still be a main focus today for all your online marketing campaigns. To put it bluntly: The money is still in the list.

Today what businesses do to extend the value of face to face, phone, and online interactions with our customers is to rely on email marketing programs. Also today, as communicators, we want to ensure that all of our communications are, “integrated” so our customers and potential customers always know that the email is coming from our business and not someone else. It must look like it fits; visually and message. Then combine that with the fantastic ways we can segment our lists to address specific information and promotions to specific customer groups to generate the largest response.

On the information page about my new book, I relate some stories from my earlier days at Minolta, and how email would have made an immense difference in the marketing I was doing at the time. I was basically doing marketing one on one as I traveled around sharing photographic information with photographers around the country. With email, I could have been sharing that information not just one to one, but one to many.

Here’s an excerpt from the information I share with you in this informative book:

Your email design needs to impart a quality message to the reader about your business. It also needs to get the job done by not being diverted to the spam folder or deleted without even being opened by the viewer. It should look clean and uncluttered and put your message ahead of fancy graphics. It should also always include a Call to Action.

Most of us are familiar with email newsletter sign ups and the entire process, but let’s think about it for a moment and how it looks. As we discussed before, first, there is a sign form either on social media or a website asking for a name and email address. The potential customer enters their information and clicks “sign me up.” Then, an automatic process happens where they are then sent an email that asks them to confirm that they wanted to sign up for xyz newsletter or email list (this is the Double Opt-In part). The user clicks to confirm, then the newsletter service sends them out the next newsletter or the first of a drip or autoresponder email campaign automatically. They also may get an email with a link to pick up a “sign up bonus” which usually takes the form of a related report in electronic downloadable format.

From that point on, each and every email that is sent to the new contact has the required readily apparent unsubscribe and opt-out buttons. Also, if your service provides it (and it should), there should also be a “pass-a-long” or “share-with-a-friend” link. The nice thing about using your service’s pass-a-long link is that the service will offer to get the recommendee to sign up to your list… free subscribers!

Email-Book-Buy-Button-01So here’s what you need to do: click on this link to read in more detail about the book, then buy and read the book, then start implementing these best practices in your business to increase your customer involvement… I don’t need to tell you that the more your customers are involved, the better it is for business. Email, of course, is only one aspect of your Integrated Marketing Communication efforts (or as I call them, “Common Sense” Marketing Communications), but it is an important one, so act now as we are selling the book now at a special introductory price of just $17.00! To get that price, you will need to add the Coupon Code: 2016welcome as you check out… but you’ll be glad you did.

Of course, as you would expect from The Small Office Communicator, we offer this book with a 30 day unconditional guarantee… no we can’t guarantee that your business will grow by following our book – no one can. But we do guarantee that you will be satisfied with your purchase… if not, let me know within 30 days, and you’ll get a full refund.

So get your copy of “Solving the Email Puzzle in Today’s Integrated Marketing World” now and start building your email marketing program to grow your business.






P.S… Remember, this introductory price (don’t forget to use the Coupon Code: 2016welcome!) will only be available for a short time… then the price will go up.

P.P.S… And don’t forget our 30 Day Guarantee – you must be satisfied or your money will be refunded.

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