Archive for the Target Market Category


Online Market Research – The Top Five Methods

As marketers, especially in small offices, the Internet is a blessing for us. It has never been easier to get key information about consumers, our potential customers, and how they think. Before, we needed expensive market research firms and businesses that relied on costly, time-consuming research like focus groups, surveys, etc. Online research lets us […]

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Market Targeting Step #1 – Market Research

The first step in making sure we are talking to our Target Market is, Market Research. This is where we start to see a picture of our target market so that we can build a business aimed specifically at meeting their needs. When we know the people in our market perfectly, it becomes easier to […]

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Finding Our Target Market and Communicating With Them

As Communicators, We “Talk” to Our Target Market. No matter what type of business we’re in, as Small Office Communicators, working in large offices or small, the people we need to talk to every day are our “Target Market” – the folks who want and need our products, and all of our marketing efforts must […]

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