Archive for the strategic communications Category


Strategic Communications – Communication Plan Analysis Part 3

In the first post in this series, we examined the need… the “Why are we doing this?” step that drove the program, and provided the yardstick against which performance would be measured. To recap: The existing situation or problem: Moderate existing market share Lack of respect for the company because of “me too” products in […]

Read More...

Strategic Communications – Communication Plan Analysis Part 2

I outlined the Need in the first post; now let’s actually see how these needs point to the best tools to use to accomplish our communication plan goals. The Communications Action Plan: A major National Sales Meeting to introduce the product to the sales force – a real excitement-building event.  This event needed to send […]

Read More...

Strategic Communications – Communication Plan Analysis Part 1

Over the next few posts, I’ll be running a short Strategic Communications Series on a Communications Plan Analysis that I have used quite successfully. Many people know they need Strategic Communications to “talk” to their customers, both existing and prospective. But how do you make sure your communications “do the job?” Most likely, it’s going […]

Read More...

Follow

Get every new post delivered to your Inbox

Join other followers