Archive for the referral marketing Category


Referral Marketing Communications Plan — Tip #1: Ask!

It’s disappointing how many business people tell me they don’t regularly receive referrals from their existing customers. When you dig a little deeper, however, the reason becomes clear: Most times, they’re not asking for referrals! You might feel that if people are happy with the products and services you deliver, they’ll naturally tell others. While […]

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Referral Marketing Communications Plan — Introduction

We’re starting another series – this one on Referral Marketing. Whether you’re a self-employed dog-walker, an online business coach, a direct sales consultant, or a multi-million-dollar purveyor of electronic gadgets (Apple, anyone?) the number-one source of your best new leads is through referrals. Experts say that leads received via referral: Cost less to convert Are […]

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