Archive for the quality content Category


Quality Content – Essential for Marketing Success

Flash back to the days when the internet didn’t exist and communication was mainly done through the written or spoken word. In those days, and that wasn’t so long ago, all successful marketers and salespeople knew that the quality and value of their words was the key to their success. Today, when online content dominates […]

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More Content for SEO is Better but Don’t Sacrifice Quality

The online component of today’s integrated marketing communications includes both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. And underlying that is the need for more content to keep attracting search engine traffic. But, as we generate information, it’s important not to sacrifice quality by remembering to write for people… our customers and […]

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SEO – Quality Content More Important Today

Search engines are important, but today, it’s more important to our integrated marketing communications efforts to create quality content online… for humans… our customers and potential customers… who will actually be reading and responding to that content. This was not always the case. As Small Office Communicators, many of us learned that writing for search […]

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Your Quality Content Should Speak with Your Voice

The best integrated communications have quality content written by someone who cares – who is passionate – generally has a distinct ring and snap or sparkle. The passion… and the knowledge… show through. You know that they really know what they’re talking about. The most convincing voice you can use in your quality content is […]

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Why Content is Still the King of Online Marketing

Long before the internet was the reality it is today, what defined print was, “content is king.” So today, when online content is seen far more than print content, many of the world’s top Search Engine Optimization experts and web marketing experts still say that… “content is king.” Why? Even after decades, no matter where […]

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