Archive for the marketing for a business Category


Just Re-Read David Ogilvy’s “How to Create Advertising That Sells”

You should too! David Ogilvy, and his star 50s, 60s, and 70s advertising firm, Ogilvy & Mather, created a series of full page newspaper “house” ads that opened their philosophy of advertising to everyone. They used these ads, quite successfully, to get new clients, but for us, as Small Office Communicators, there are lessons to […]

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Marketing for a Business: First, Think and Plan!

When businesses create marketing materials and presentations as part of their marketing mix, they invest money, and, rightfully, expect a return on this investment. Otherwise, the money is wasted. The best way to ensure marketing programs and marketing communications “pay their way” is establish what you need to achieve… what are the programs and materials’ […]

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