Archive for the marketing communication Category


What to Include in Your Stories

This blog post I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work. First, stories start with you understanding and knowing who your target audience is. […]

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What Storytelling is and is Not

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what […]

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Marketing Through Stories With Sebasian Morales

I am happy to introduce to you Sebastian Morales who, over the next couple of weeks, is going to tell you all about marketing with stories. You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what story telling is, how to create […]

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Welcome to The Small Office Communicator

Hello… Welcome to The Small Office Communicator.  I’m Dan Davenport — but we’ll have contributions from lots of others – and I’ll be your host for this venture into Communications Processes and Ideas for The Small Office.  We’ll talk about writing, writers, PowerPoint, presentations big and small, a little bit about advertising, and a host […]

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