Archive for the Marketing Through Storytelling Category


Great Storytelling Article with Kevin Spacey

Just read a great follow up article to our series on Marketing with Storytelling. All I need to say is, “Yup!” Kevin appeared at Content Marketing World in Cleveland, and wowed the audience supporting what all of us in marketing have known for a LONG time, Storytelling Sells! You can read the article here. By […]

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5 Ways to Pump Up Your Storytelling Muscles

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist In 2014 we’re bombarded with more media messages in a single day than our grandparents got their entire lives. You heard me right! We see about 5,000 ads a day (one every 11.52 seconds we’re awake). Craziness. So how do you stand out over the rest? Simple. You need […]

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Marketing With Stories – Wrapping It Up

This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. All marketing stories have some components that make them exciting. The story is about someone […]

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The Most Important Factors in Marketing with Stories

Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating […]

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Ways to Repurpose Content & Get More Out of Each Story

Last blog post I told you about using imagery to best represent what you want your audience to envision in their mind’s eye. This post is going to be about how you can create many different versions of the same marketing story to get more out of each story and so that you can use […]

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How to Use Visuals in Your Marketing Stories

Last blog post I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your audience perceives the story. […]

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How to Tell Stories Your Audience Wants to Read

Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read? You may be tired of hearing it but it all goes back to knowing who your […]

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Putting a Twist on Traditional Stories

Last blog post I told you about several common mistakes made when marketing with stories. This blog post is going to talk about the idea of putting a twist on traditional stories to add interest, fun and excitement to your story. When telling your brand’s story, or your customers’ stories, a great way to peak […]

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Common Mistakes Made in Writing Your Story

Last post we talked about 7 steps for crafting a credible marketing story. This time we’re going to go over some common mistakes made in marketing with stories. We’ve touched on some mistakes before but we’ll delve into them a bit deeper this time. These are common mistakes made in all types of marketing, including […]

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Steps to Writing a Credible Story That People Will Share

We learned in the last post that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal and moral. Follow these steps for the best results. Keep Your Audience […]

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