Archive for the integrated marketing communications Category


Ten Tips from My Book, Business and Baseball

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Brand Journalism Is a Modern Marketing Imperative

Interesting article! Brand Journalism Is a Modern Marketing Imperative. in today’s Ad Age Daily. Though I think he is correct, isn’t this really just Public Relations? In our Integrated Marketing Communications for our small offices and small businesses, we, as storytellers, may be telling different stories, but our stories always relate to our brand. We […]

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Five Ways Good Design Can Help Your Business

Lately, Ad Age Daily has been offering some excellent articles that are relevant to us in the Small Business and Small Office Communicator community, and I’ve been happy to share them with you. Today’s article, though aimed at big businesses that hire large ad agencies, applies equally to us smaller folk. Over the years, I […]

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Integrated Marketing Communications – Inside and Outside Resources Do It Best

Just read a great article in today’s Ad Age, As Marketers’ Internal Teams Get Stronger, How Agencies Can Collaborate. I have been advocating this since my early days at Minolta. When you combine their creativity with research data available to the folks who do creative every day with the creativity and brand knowledge of folks […]

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Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign

Just read a great Marketing Campaign article by Lynsey Bowen, The Fail-Safe Guide to Planning a Marketing Campaign. It is a great extension to my posts: Strategic Communications: Communications Plan Analysis Part 1 Strategic Communications: Communications Plan Analysis Part 2 Strategic Communications: Communications Plan Analysis Part 3 It also ties in with my article at […]

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Integrated Marketing Communications – Fascinating Corporate ID Story

Just saw a fascinating integrated marketing communications story in Ad Age. A Norwegian grocery chain is building an entire Corporate Identification program around the grilling season (of course, my grilling season is year ’round… but in Norway, it might be a bit tough in the winter). They’re creating an alphabet out of grilled meats and […]

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Integrated Marketing Communication is for Small Offices Too

As we talk about Integrated Marketing Communications, we’d like everyone to remember one thing… this is not just for big companies – integrated marketing communications should be “integral” to even the smallest companies’, houses of worship, stores’… any small office communicator’s efforts. So whether in print ads, brochures, a referral program, radio, online, or TV […]

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Integrated Marketing Communications – Your Logo Equals Your Signature

Integrated Marketing Communications starts with your company logo. Your logo is your company’s signature. It is the common element in all of your marketing materials that immediately “triggers” the identification with the reader or viewer that this is from YOUR company, and no other. For many years, I was the, “Chief Logo Cop” at Minolta, […]

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Integrated Marketing Communications – What is It?

Today, there are many definitions of Integrated Marketing Communications – most are wordy and unclear. I prefer a simple definition that has served me well for quite a few years: “All your company’s marketing materials should speak with the same voice and look like they came from the same company.” It doesn’t matter if you’re looking […]

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