Archive for the guest post Category


The Secret Words That Keep Your Prospect Reading!

By: Lorrie Morgan-Ferrero, Expert Copywriting Strategist www.redhotcopy.com © All Rights Reserved Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty and useless.” The connector phrases that keep the pace going – like a bucket brigade! Direct mail copywriter […]

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Guest Post – Secret to Connecting With Language

Imagine getting your ticket to visit a colony of creatures living on Mars. Would you simply go there without doing any research on their culture, their habits, or their sensibilities? Of course not! Yet many marketers erroneously waste their time spewing out generic messages to their prospects. They are not aware of how often these […]

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How to Create Predictable Emotional Response (PER) In Copy

As a wordsmith for over a decade, I have to say that for the longest time I couldn’t figure out why people didn’t respect copy. It seems they would look to improve every other aspect of a marketing campaign before they’d look at the copy. Then I figured it out… Copy isn’t just a bunch […]

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Guest Post – The Biggest Myth About Content Marketing

From: Bob Bly’s Direct Response Letter: June 5, 2014 Don’t get me wrong…. I am a big fan of content marketing – marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for […]

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Guest Post: “Faith is the New O.S.” by Ali Brown

In 2002, I had been married two years to my first husband, whom I’ll just call “G”. While we each had our own reasonably successful business ventures (I was just really starting to ramp up my online business), we were still struggling financially, living in a rented one-bedroom apartment in Los Angeles, and carrying more […]

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Guest Post: The Power of Storytelling

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But […]

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Guest Post: Business Copywriting Makeover That Makes Honey Even Sweeter

(Note from Dan: This post and the previous one are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor” Her copywriting insights and courses are well worth your time an effort to read and learn from.) Copy Makeover That Makes Honey Even Sweeter By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Guest Post: One – Two Punch to Great Business Copywriting

(Note from Dan: This post and the next are “Guest Posts” By Lorrie Morgan-Ferrero: the Award-winning marketer, world-renowned copywriter and creator of “The She Factor.” Her copywriting insights and courses are well worth your time an effort to read and learn from.) One – Two Punch to Great Business Copywriting By Lorrie Morgan-Ferrero, Expert Copywriting […]

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Guest Post on Indezine

Geetesh Bajaj of Indezine – the PowerPoint Expert Site – just put up a guest blog post from me, Planning Makes Presentations Effective. Large and small companies today express themselves in many ways, including presentations. Sometimes well, sometimes not. The best way to make sure ideas are understood is to organize goals and thoughts before […]

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