Archive for the communication management Category

Brick and Mortar Marketing – Profit from Pinterest

 is a unique social media environment based on pictures. It’s successful because, as the old saying goes, a picture is worth a thousand words. Pinterest can be used in brick and mortar marketing as well as online businesses to gain exposure and communicate directly with customers. What to Pin? When Pinterest first came out, it […]


Great Article on Evaluating Outside Supplier Relationships

Just spotted a great article, again, in Ad Age Daily: “Even the Best Client-Agency Relationships Need Evaluations” by Judy Neer. You can read it here. When you read the article, obviously, Ms. Neer is talking about large clients and large agencies. But her ideas scale down very well to small businesses, small offices, and Small […]


How to Divide Labor Between Agencies and Marketers

Another excellent article from Ad Age Daily! How to Divide Labor Between Agencies and Marketers. This ties in well with my article from 2007 on hybrid teams, As Small Office Communicators developing Integrated Marketing Communications programs for our businesses, it ‘s our job to determine which functions we can do well ourselves, which can […]


50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing from NewsCred


Online Content – Different Forms and Their Uses

For business web sites today, there are four main kinds of content: Text Graphics Audio Video. Each of these kinds of content has its own pluses and minuses, as each appeals most to different audiences. Let’s look at each of these four kinds of content and where and how you might want to use them […]


Think First! – The Right Steps to Effective Communications

Today companies, large and small, present ideas in many ways. Sometimes they do it well, sometimes not. One of the easiest ways to make sure ideas are well presented and well received is to organize goals and thoughts BEFORE attempting to create a presentation. One of my more popular articles, “Think First! – The Right […]



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