Archive for the business writing Category

The Raw Truth About Persuasion and Copywriting!

By Lorrie Morgan-Ferrero, Expert Copywriter Strategist I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way […]


[NO COST webinar] Swipe Files – Your shortcut to world class copy

In business, we all want to make more profits, right? After all, that’s why we’re in business, right? Well if you’re with me here, then you know how much you need to market – market – market … and good marketing absolutely requires strong copy; for any business – photography, trombones, or the business of […]


Guest Post – Lorrie Morgan Ferrero… Copywriter (and Creative Consultant) Survival Guide

Do you know Lorrie Morgan-Ferrero? If not, you should. I’ve been following Lorrie for, probably, ten years, and she consistently has shown that she has the knowledge and experience to lead people through a maze of words and turn them into exciting, practical, productive copy. You should get to know her and learn from her. […]


Successful Business Writing: Five Critical Ingredients

I’ve said for years that, in successful business writing, content is the “king.” But every business information king must have a queen, and for business writing, both online and off, the “queen” is QUALITY. Never has it been more critical to take the time to create the high quality information that your visitors and potential […]



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