5 Ways to Pump Up Your Storytelling Muscles

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Lorrie_Morgan-FerreroIn 2014 we’re bombarded with more media messages in a single day than our grandparents got their entire lives.

You heard me right! We see about 5,000 ads a day (one every 11.52 seconds we’re awake). Craziness.

So how do you stand out over the rest?

Simple. You need a good story.

Let’s tackle the mystery of getting started…how do you find ideas?

1)    Listen to what’s going on around you – Yes, I’m encouraging you to spy at the grocery store, the gas station, the pet store, or wherever you are. Pay attention to random topics.

2)    Eavesdrop in a coffee shop – You’ll get to hear full conversations from the tables around you which gives you loads of ideas. Just be discreet.

3)    Always have a way to take notes – Whether you prefer writing in a notebook (like I do) or making notes on your phone or recorder, just be sure to get it down. You won’t remember all the gems. I assure you.

4)    Listen to storyteller channels in the car – There are endless podcasts and satellite radio stations devoted to telling stories. Besides iTunes, you can also check out NPR.com and search for storytelling.

5)    SIT! STAY! WRITE! – Grab a timer and start writing for 15 minutes without editing. You’d be surprised at how your inner writer will emerge when she doesn’t feel judged. In about 5 minutes, you’d be surprised that you can probably write 300 or so words.

A strong story forms an emotional bond with the person who hears it. That emotional bond is what triggers action – a purchase, a decision, a new perspective. Pair that with the technology that has leveled the media playing field, and you’ve got a powerful one-two punch that can reach large numbers of people, all over the world, in a flash.

No matter which marketing medium you’re using, storytelling will make it more effective.




Wanna get better at telling stories faster? THIS Friday, August 1st we heat up the next FREE 30 Day Storytelling Challenge on Facebook. Register here.

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