Archive for June, 2014


New Article – If You Didn’t Measure It, You Didn’t Do It!

Quick Note: As promised, I found the article, “If You Didn’t Measure It, You Didn’t Do It!” You can read it here.  

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How to Tell Stories Your Audience Wants to Read

Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read? You may be tired of hearing it but it all goes back to knowing who your […]

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Recommended Post: The Fail-Safe Guide to Planning a Marketing Campaign

Just read a great Marketing Campaign article by Lynsey Bowen, The Fail-Safe Guide to Planning a Marketing Campaign. It is a great extension to my posts: Strategic Communications: Communications Plan Analysis Part 1 Strategic Communications: Communications Plan Analysis Part 2 Strategic Communications: Communications Plan Analysis Part 3 It also ties in with my article at […]

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