Archive for June, 2014


The Kim Kiyosaki path to bliss…

Happy First Day of Summer! All of us here at Small Office Communicator hope you have some great family activities planned for the coming months. One of everyone’s favorite moments from entrepreneur mentor Ali Brown’s “Business Bliss Live” web show this week came from her special guest, bestselling author and wealth-building expert Kim Kiyosaki: “A […]

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How to Create Predictable Emotional Response (PER) In Copy

As a wordsmith for over a decade, I have to say that for the longest time I couldn’t figure out why people didn’t respect copy. It seems they would look to improve every other aspect of a marketing campaign before they’d look at the copy. Then I figured it out… Copy isn’t just a bunch […]

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Marketing With Stories – Wrapping It Up

This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. All marketing stories have some components that make them exciting. The story is about someone […]

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The Most Important Factors in Marketing with Stories

Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating […]

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Ways to Repurpose Content & Get More Out of Each Story

Last blog post I told you about using imagery to best represent what you want your audience to envision in their mind’s eye. This post is going to be about how you can create many different versions of the same marketing story to get more out of each story and so that you can use […]

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Guest Post – The Biggest Myth About Content Marketing

From: Bob Bly’s Direct Response Letter: June 5, 2014 Don’t get me wrong…. I am a big fan of content marketing – marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for […]

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Informative “Profitable Email Webinar” – Listen to the Replay

I just watched a very informative profitable email webinar, “Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business for them Today!” It was so good, I want to share it with all of you. The program was by Melissa Ingold and Nicole Dean of CoachGlue.com… some of you […]

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Ali Brown – Business Bliss in Two Weeks

As you’ve been witnessing, what “success” means to entrepreneur/mentor Ali Brown has changed a lot in the past few years. She likes to describe it as finally finding her “business bliss.” And the more people she talks to, the more she realizes this is really the ongoing goal. Yes, we all want to make more money and have a successful venture. […]

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How to Use Visuals in Your Marketing Stories

Last blog post I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your audience perceives the story. […]

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Integrated marketing Communications – Live Meeting Openers

One of the really exciting integrated marketing communications tasks that rightly belong to we, The Small Office Communicators, is creating meetings to solve problems and introduce new products and concepts. I’ve got several posts and an article that go into some of the thinking that triggers the need for a meeting (listed on a post […]

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