Archive for April, 2014


Book Review: Global Cheap “Budget Travel Guide”

Just a quick note, I found a really great book for business people who are looking for lots of interesting ways to save money on travel, both for business and for pleasure. Brad Alexander, a former travel industry insider, has written a great compendium of travel tips and techniques that will save you a lot […]

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Strategic Communications – Communication Plan Analysis Part 3

In the first post in this series, we examined the need… the “Why are we doing this?” step that drove the program, and provided the yardstick against which performance would be measured. To recap: The existing situation or problem: Moderate existing market share Lack of respect for the company because of “me too” products in […]

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