Archive for March, 2014


Strategic Communications – Communication Plan Analysis Part 2

I outlined the Need in the first post; now let’s actually see how these needs point to the best tools to use to accomplish our communication plan goals. The Communications Action Plan: A major National Sales Meeting to introduce the product to the sales force – a real excitement-building event.  This event needed to send […]

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Strategic Communications – Communication Plan Analysis Part 1

Over the next few posts, I’ll be running a short Strategic Communications Series on a Communications Plan Analysis that I have used quite successfully. Many people know they need Strategic Communications to “talk” to their customers, both existing and prospective. But how do you make sure your communications “do the job?” Most likely, it’s going […]

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