Archive for October, 2012

The Search for Virtual Assistants and What to Look For

A virtual assistant is that extra set of hands that you occasionally need for your business, but who may not live or work in the same area of the country, or the world, as your business. With the internet, people can help you get work done from anywhere in the world. They can be around […]


What is a Virtual Assistant and How Can S/He Help Your Business?

Do you realize that there is actually an upside to the current economic downturn? Quite simply, it is an abundance of very qualified knowledge workers who have been recently laid off from companies around the world who are looking for work. The reality is today, that many businesses are not in a position to hire […]


The Benefits of Virtual Assistants

An article I wrote a few years ago highlights the value of Hybrid Teams for Small Office Communicators. Based on my experience operating an award winning Communications Department at Minolta, it highlighted the value I found using a mix of in house and outside resources. It also introduces the concept of the Virtual Assistant, one […]


Referral Marketing Communications Plan — Conclusion

A strong and productive referral marketing communications plan is not difficult… but it is important! But remember: keep it simple, consistent, visible, and always in play – that will turn it into an annuity or an oil well – always producing new leads and new business. Make no mistake; a constant flow of referrals is […]


Referral Marketing Communications Plan — Tip #10: What NOT to Do

Normally, I like to end on a positive note, so in this post, we’re going to look at the things you want to avoid… but we’ll look at them in as positives for your referral marketing communications plan. Work around these pitfalls, and you will save yourself time, aggravation, and money… and make more money […]


Referral Marketing Communications Plan — Tip #9: What to Look for When it’s Not Working Well

You may have the finest referral-marketing communication plan ever, but occasionally, you will find some snags. Here are some ways to spot and smooth out some common problems: No one participates. Generally, either the rewards are not worth the effort for your referrers or your customers don’t know about the program. First, make sure all […]



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