Archive for August, 2012

Referral Marketing Communications Plan — Tip #6: Market Your Program!

Marketing is the same for small business as it is for big business – letting people know you are there and telling them about the good products and services you have to offer. Your referral marketing communications plan is just another part of your marketing mix that needs promotion. The only people who can benefit […]


You Need a Web Site – Build it Right

Today, every business must have a web site, from beauty salons and body shops, to restaurants and retailers – and online businesses too. The world is looking for information, and the internet is the first place they look. One of the best and most productive tools I’ve found is Site Build It! A great resource […]


Referral Marketing Communications Plan — Tip #5: Success with Customer Testimonials

One of the most powerful and productive marketing tools you can use when looking for quality referrals is customer testimonials. Satisfied clients’ recommendations make your referral marketing communications plan that much stronger: The testimonial builds commitment. When your customer’s name and faces have appeared in a direct mailing piece, on your website, or in a […]


Referral Marketing Communications Plan — Tip #4: Give Great Service

You’ve heard it before – but I’m going to say it anyway. As part of your referral marketing communications plan, the number-one way to ensure quality referral leads is to give great service. Satisfied customers are much more likely to refer their friends and colleagues your way. Here are the top six tips for making […]


Referral Marketing Communications Plan — Tip #3: Reward the Referrer

As part of your marketing communications plan, when you ask your friends or acquaintances to refer leads for someone who might be interested in your services or products, many may give you a name or two. But to really rev up your referral responses and get lots of leads, promise a reward. They will suddenly […]



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